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Experts - Mobile Marketing

Advice and opinions, by and for marketers

Apple's iPhone and Google's mobile OS have triggered mobile's fabled tipping point. What are the best tactics for marketing to consumers on very small, very personal devices? How do you sort out the tangle of technology standards and device types? This column covers it all.

Sizing up Apple's and Google's Mobile Moves

Two tech giants will automate, codify, and grow a marketplace of ad opportunities. Here's how. Jan 8, 2010

Common Mobile Marketing Questions

Marketers are hungry for information on how to use mobile marketing. Here are a few FAQs and their answers. Dec 24, 2009

Will 2010 Be the Real Year of Mobile?

Why is mobile still lagging behind predictions when there are millions of users permanently attached to their phones? Dec 10, 2009

Paper Thrives as a Mobile Medium

Consumers love old-fashioned paper coupons. Here are some tips for mobile marketers to work with, and around that fact. Nov 12, 2009

Mobile Apps Wish List

Industrious entrepreneurs are developing fun, ingenious, and supremely useful mobile applications. Here are three ideas from the author's wish list. Oct 29, 2009