Experts - Mobile Marketing

Advice and opinions, by and for marketers

Mobile's no longer marginal, nor is it just limited to cell phones, which have achieved near-ubiquitous penetration levels worldwide. Mobile now includes everything from SMS to podcasting and video-on-the-go. What are the best tactics for marketing to consumers on very small, and very personal, devices? How do you sort out the tangle of technology formats, carriers, standards and a whole new lexicon of jargon? How do you even start a mobile marketing campaign? This is where you'll learn all.

Courtney Acuff
Courtney
Acuff

The Dark Knight: Smart Marketing or Mobile Disenfranchisement? - Jul 24, 2008

Is the Verizon-Nokia "Dark Knight" tie-in evidence of smart marketing or simply a turnoff for those being left out?

Utilize Mobile Ads Right - Jul 10, 2008

WAP ad banner buys only make strategic sense when the full user experience is taken into consideration before the impressions are secured.

Crowd Participation in Mobile Marketing - Jun 26, 2008

Are you educating less-than-savvy mobile users on how to participate in your mobile conversation?

In Mobile, Success Comes From Something Simple - Jun 12, 2008

A mobile gaming company takes advantage of the cell phone's most basic and simplest features.

Apple's iPhone: The Second Coming - May 29, 2008

Rumor has it that 3G iPhones are due out in two weeks. What does this mean for consumers and mobile marketing?
Archive

ClickZ Yesterday

Are You Leaving Money on the Table? - Jul 23, 2008

Behavioral Targeting Distortion - Jul 23, 2008

Diagnosing Search Issues From the Query Box - Jul 23, 2008

ClickZ News Headlines

Obama Reaches Out to Black Voters Online - Jul 24, 2008

Nokia Loses a Key Executive from Enpocket - Jul 24, 2008

Execs & Accounts: Morpheus, Edo Interactive - Jul 24, 2008

Yahoo Saw Weak Display Ad Spending in Q2 - Jul 23, 2008

ClickZ Stat Headlines

Travel Ad Report: Which Brands Rule When It's Time to Relax? - Jul 21, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008