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Experts - Digital Video Advertising

Advice and opinions, by and for marketers

The popularity of sites like Hulu and YouTube has given digital video advertising a bigger share of budgets. While advertisers and publishers alike continue to test and fine-tune formats, the medium affords opportunities for innovation and creativity. Learn how to produce superior video ads and integrate your message with existing content.

Christine Beardsell

Christine
Beardsell

Open Technologies Help Brands Talk to Their Audiences

Community tools are making it easier for a brand to connect with its audience across many locations. Nov 3, 2009

To Regulate, or Not To Regulate Product Endorsements

An executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands. Oct 20, 2009

User-Generated Content Strategy Tips

Businesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers. Oct 6, 2009

Developing a Brand Content Integration Strategy

How much brand exposure within an online video is too much? Here are seven approaches to weigh. Sep 22, 2009

Blip.tv: A 21st Century NBC?

The Internet has changed every business it has touched. Television won't be an exception. Sep 8, 2009

Digital Video Advertising Archive

More Digital Video Advertising Stories

Archive

ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

ClickZ News Headlines

Study: Consumers Look to Social Media for Discounts - Nov 9, 2009

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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