Experts - Online Video Advertising

Advice and opinions, by and for marketers

Interactive video advertising is one of the fastest-growing interactive sectors. What are the implications for marketers? Digital and traditional ad agencies are changing their notions of formats and strategies and are learning to work with interactive video technologies to produce and distribute compelling, effective content.

Christine Beardsell
Christine
Beardsell
Andreas Roell
Andreas
Roell

How a Digital Studio Connects With the Youth Market - Jul 1, 2008

Vimby has developed a network of 75 filmmakers around the country that focus on young and hip subcultures. Learn how advertisers fit into the mix.

How Video Widgets Fit Into Marketing Plans - Jun 24, 2008

Some best practices to follow before developing and deploying these portable advertisements.

Keep Bad TV Ad Practices off the Web - Jun 17, 2008

Predictability and technology conspire against a 50-year tradition.

Lessons From TV Networks and Convergence - Jun 10, 2008

Additional ways advertisers can get traction from their online video.

Making the Leap from TV to Online - Jun 3, 2008

MTV pioneer offers tips on how to succeed in new media.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008