Experts - Video, Rich & Streaming Media

Advice and opinions, by and for marketers

Successful online marketing is more than just placing banner ads onto Web pages... a lot more. Rich media allows advertisers to create sales and marketing tools that surpass the ordinary and increase campaign results. We'll guide you through successful ad design, message structuring, features,and cool development approaches so you can create slick and effective rich media advertising and stay on the cutting edge of the latest interactive advertising tools and tricks.

Todd
Krieger
Dorian Sweet

Dorian
Sweet
Michael Miraflor

Michael
Miraflor

Weezer vs. Ben Stiller - Jun 27, 2008

How the YouTube superstars beat Hollywood at its own game.

The Missing Element in Screen-Based Marketing - Jun 20, 2008

Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't.

Analyzing the Online Video Puzzle - Jun 13, 2008

Do the math. The very real costs of delivering content to the customer can be borne by venture capitalists or other subsidies for only so long. What's ahead?

Let's Get Sober About 'Interactive' Marketing - Jun 6, 2008

Putting videos online may seem like a great idea but how will history judge us?

How 50 Cent Uses Online Video to Build Brand Loyalty - May 30, 2008

As the music industry continues to struggle to find additional revenue streams, intelligent and digital-savvy artists are taking their futures -- and their fortunes -- into their own hands.