Experts

Advice & Opinions, by & for Marketers

How do you defend an intangible like enhanced brand awareness when the DM camp can measure the costs and clicks? Well, that's just what this monthly series written by Martin Lindstrom aims to do. The series is all about how Net advertising -- from banners to sponsorships -- can be used for powerful branding results.

Martin Lindstrom
Martin
Lindstrom

Consumer Power in a Flash - Mar 27, 2007

Brand building in the age of consumer control.

The Secret to Standing Out - Feb 27, 2007

If you want to get ahead of the leader, don't follow in his tracks.

Brand-ish Opinion - Jan 23, 2007

Does your brand provoke conversation? Go ahead -- give people something to talk about.

Is Your Brand A Ticking Time Bomb? - Dec 26, 2006

How to find out -- before the explosion.

All Brand Power to the Consumer - Nov 28, 2006

Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it.
Archive

ClickZ Yesterday

Are You Leaving Money on the Table? - Jul 23, 2008

Behavioral Targeting Distortion - Jul 23, 2008

Diagnosing Search Issues From the Query Box - Jul 23, 2008

ClickZ News Headlines

Yahoo Saw Weak Display Ad Spending in Q2 - Jul 23, 2008

Forecast: In-Stream Ads and Video Banners to Dwarf Overlays - Jul 23, 2008

NYTimes.com and LinkedIn Pair for Targeted Ads and Content - Jul 23, 2008

Execs & Accounts: Revenue Science, Ringleader Digital - Jul 23, 2008

ClickZ Stat Headlines

Travel Ad Report: Which Brands Rule When It's Time to Relax? - Jul 21, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008