Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

Elana Anderson
Elana
Anderson

Five Steps to Understanding Customer Retention - Jul 3, 2008

Best practices to figuring out a customer's value and whether it's worth retaining her.

Best Practices in Integrated Lead Management - Jun 19, 2008

Tactics that B2B marketers can use to increase the effectiveness of lead management efforts and improve relationships with sales.

Beyond Lead Generation: Integrated Lead Management - Jun 5, 2008

Why don't sales teams follow up on more leads and why don't more leads result in a sale?

Sony Shows No Integrated Marketing Style Here - May 22, 2008

If you can't get a simple integrated program like this right, don't integrate at all.

How Technology Enables Integrated Marketing - May 8, 2008

Why marketing organizations must take greater ownership of technology.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008