Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

Augustine Fou
Augustine
Fou
Adam Cahill
Adam
Cahill

Advertising Does Not Create Demand, But...

It may help fulfill demand. Understand the difference. Jul 2, 2009

Blending Speed and Patience in Marketing

Finding the right formula for an integrated marketing campaign is tricky, especially when two elements are squarely at odds with each other but equally necessary. Jun 18, 2009

Consumers Have Changed, So Should Advertisers

Five ways that consumers have irreversibly altered their expectations online and offline. Jun 4, 2009

A Contrarian's Approach to Integration

Learn what other channels bring to the table. Start by finding someone who knows a lot about things you don't. May 21, 2009

Social Media Benchmarks: Realities and Myths

Benchmarks to avoid and others to embrace. May 7, 2009
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Archive

ClickZ Yesterday

Augmented Reality: Bringing It Down to Earth - Jul 6, 2009

The Compete Picture - Jul 6, 2009

Optimizing for Bing - Jul 6, 2009

Why I Read Spam - Jul 6, 2009

ClickZ News Headlines

Senator Leahy and Others Using New YouTube Ad Offering - Jul 6, 2009

Moonfruit Finds Instant ROI with Twitter Campaign - Jul 6, 2009

Social Network to Launch for International Internet Professionals - Jul 6, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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