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Experts - Integrated Marketing
Advice and opinions, by and for marketers
People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.
Ad exchanges are often described as "eBay for display ads," but can you imagine an eBay where the buyers didn't know what they were getting?
Sep 10, 2009