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Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

The 22 Immutable Laws of Marketing No Longer Apply

The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part series. Feb 4, 2010

2010: Social Media Removes the Dam of Gutenberg-Google

The discovery process of quality content unfolds, as social media starts to control the flow of content to the end consumer. Jan 21, 2010

Catching up to Mobile

Mobile is growing at a rapid speed and set to take over how people access the Web. Are you growing with it? Jan 14, 2010

10 Commandments of Modern Marketing

A list of the 10 rules every marketer should follow to meet consumer needs in 2010. Jan 7, 2010

Why Ad Exchanges Need Transparency

Ad exchanges are often described as "eBay for display ads," but can you imagine an eBay where the buyers didn't know what they were getting? Dec 31, 2009