Experts - Social Media Marketing

Advice and opinions, by and for marketers

Should your business have a social media marketing strategy? Don't add to the clutter by tweeting for Twitter's sake. This column examines strategies and tools for participating in, marketing with, and listening to customers in social networks.


Social Media in the Nonprofit Sector

An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up.

Making Quantitative Sense of the Social Web

Combine tactical measures and conversational data to devise a way to determine the return on social media investments.

Get Started With Social Media

Three things you can do today to get started in social media.

Gap Widens Between Consumers and Marketers

To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest.

Marketing: Redefining What It Means

Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible.
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