Experts - Social Media Marketing

Advice and opinions, by and for marketers

Should your business have a social media marketing strategy? Don't add to the clutter by tweeting for Twitter's sake. This column examines strategies and tools for participating in, marketing with, and listening to customers in social networks.


Dave Evans
Dave
Evans

Social Media in the Nonprofit Sector

An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up. Jun 24, 2009

Making Quantitative Sense of the Social Web

Combine tactical measures and conversational data to devise a way to determine the return on social media investments. Jun 10, 2009

Get Started With Social Media

Three things you can do today to get started in social media. May 27, 2009

Gap Widens Between Consumers and Marketers

To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest. May 13, 2009

Marketing: Redefining What It Means

Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible. Apr 29, 2009
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Archive

ClickZ Yesterday

Augmented Reality: Bringing It Down to Earth - Jul 6, 2009

The Compete Picture - Jul 6, 2009

Optimizing for Bing - Jul 6, 2009

Why I Read Spam - Jul 6, 2009

ClickZ News Headlines

Senator Leahy and Others Using New YouTube Ad Offering - Jul 6, 2009

Moonfruit Finds Instant ROI with Twitter Campaign - Jul 6, 2009

Social Network to Launch for International Internet Professionals - Jul 6, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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