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Experts - Marketing Analytics

Advice and opinions, by and for marketers


Topics in Marketing Analytics :

Actionable Analysis
Heidi Cohen

12 Ways to Improve and Expand Your Content Marketing

How content drives social media, SEO, and sales.

ROI Marketing
Jack Aaronson

Legacy Browser Support: When to Cut the Ties That Bind

The merits of continuing support for legacy systems and looking forward, not backward.

Verifying Business Value
Jim Sterne

How Much Is a Social Media Participant Worth?

If you guessed 29 cents, you're right and wrong. Here's why.

Analyzing Customer Data
Neil Mason

Three Ways to Improve Your Voice-of-the-Customer Program

Investing in tools to better understand your customers is only the first step.

Conversion & ROI
Tim Ash

Persuasion Principles: Back to the Future

What online marketers can learn from Robert Cialdini's universal persuasion principles that work across cultures and circumstances.

Archive

Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

Sr. Account Executive
Internet Broadcasting New York, United States

Online Marketing Manager
Modern Postcard Carlsbad, United States

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