Experts - Actionable Analysis

Advice and opinions, by and for marketers

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

Shane Atchison
Shane
Atchison
Heidi Cohen
Heidi
Cohen

The Compete Picture

The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Jul 6, 2009

Optimizing Your E-Commerce Site: Three Levers for Success

How to tune up your Web site now for the end-of-the-year holiday season. Jun 29, 2009

The Fable of Free: Lessons From an iPhone App

A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics. Jun 22, 2009

Social Media Is Changing the Content Marketplace

What's traditional media to do? Five ways social media is affecting content. Jun 15, 2009

The State of Digital Marketing, 2009

TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Jun 8, 2009
3611198 Archive More Actionable Analysis Stories

Archive

ClickZ Yesterday

Augmented Reality: Bringing It Down to Earth - Jul 6, 2009

The Compete Picture - Jul 6, 2009

Optimizing for Bing - Jul 6, 2009

Why I Read Spam - Jul 6, 2009

ClickZ News Headlines

Senator Leahy and Others Using New YouTube Ad Offering - Jul 6, 2009

Moonfruit Finds Instant ROI with Twitter Campaign - Jul 6, 2009

Social Network to Launch for International Internet Professionals - Jul 6, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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