Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Neil Mason
Neil
Mason
Jason Burby
Jason
Burby

Analytics Basics: Measuring Content Consumption - Jul 22, 2008

How to dig deeper than a Web site's top pages to determine the most popular types of content.

Understanding and Motivating Your Audience - Jul 15, 2008

Do you really know what motivates your customers and prospects? Take a cue from McDonald's.

Analytics Basics: Campaign Tracking - Jul 8, 2008

Make "planning" and "process" your watchwords for campaign tracking success.

Understanding Visitors' Desires - Jul 1, 2008

Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information.

Analytics Basics: Getting the Right Numbers Right - Jun 24, 2008

Bad data mean bad news for your analytics program -- and your business.
Archive

ClickZ Yesterday

Are You Leaving Money on the Table? - Jul 23, 2008

Behavioral Targeting Distortion - Jul 23, 2008

Diagnosing Search Issues From the Query Box - Jul 23, 2008

ClickZ News Headlines

Obama Reaches Out to Black Voters Online - Jul 24, 2008

Nokia Loses a Key Executive from Enpocket - Jul 24, 2008

Execs & Accounts: Morpheus, Edo Interactive - Jul 24, 2008

Yahoo Saw Weak Display Ad Spending in Q2 - Jul 23, 2008

ClickZ Stat Headlines

Travel Ad Report: Which Brands Rule When It's Time to Relax? - Jul 21, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008