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Experts - Analyzing Customer Data
Advice and opinions, by and for marketers
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.
In a promising sign, businesses allocate an increased share of their analytics budgets on staff instead of technology. But businesses are still coming up short in two key areas.
Oct 13, 2009
Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business performance.
Oct 6, 2009