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Experts - Analyzing Customer Data
Advice and opinions, by and for marketers
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.
Web analytics providers, digital marketers, and market researchers should work to shore up these three areas to help improve online marketing's effectiveness.
Jan 19, 2010