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Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Jason
Burby

Neil
Mason

How Are You Treating Your Online Customers?

Here are three ways you can anticipate your customers' needs. Nov 3, 2009

Trends in Marketing Analytics 2009

The eMetrics summit and a vendor's U.K. conference offer insights. Oct 27, 2009

Ironman Kona and Analytics

Three things that online marketers can learn from this grueling competition. Oct 20, 2009

Web Analytics Report Card

In a promising sign, businesses allocate an increased share of their analytics budgets on staff instead of technology. But businesses are still coming up short in two key areas. Oct 13, 2009

Understanding Your Audience Online

Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business performance. Oct 6, 2009