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Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Three Ways to Improve Your Voice-of-the-Customer Program

Investing in tools to better understand your customers is only the first step. Feb 2, 2010

Making Web Analytics More Analytical

Web analytics providers, digital marketers, and market researchers should work to shore up these three areas to help improve online marketing's effectiveness. Jan 19, 2010

Digital Marketing Analytics Over the Decade

Are online marketers data rich but analytically poor? Jan 5, 2010

Your Web Analytics Checklist

How well is your Web analytics system configured and how good is your data quality? A seven-point checklist. Dec 22, 2009

Data-Driven Marketing

What data driven marketing is, and how to go about it. Dec 22, 2009

Analyzing Customer Data Archive

More Analyzing Customer Data Stories

Archive

ClickZ Yesterday

Seven Signs of the Desktop Web Apocalypse - Feb 9, 2010

Social Commerce 101: Leverage Word of Mouth to Boost Sales - Feb 9, 2010

The Three Most Important SEO Factors - Feb 9, 2010

Media Planning for eCPA and Other Performance Metrics - Feb 9, 2010

ClickZ News Headlines

Video: A Talk with Bloomberg '09 Digital Strategist - Feb 9, 2010

Yahoo Craves Fast Food. Ad Dollars, That Is - Feb 9, 2010

Even After Super Bowl, Google Plays the Reluctant Advertiser - Feb 8, 2010

Tide Enlists Venus Williams to Serve Up Digital Campaign - Feb 8, 2010

ClickZ Stats Headlines

Toyota Recall Among Top U.S. Search Queries in January - Feb 9, 2010

Scottrade Online Leads Top Internet Advertisers by Media Value - Feb 8, 2010

U.S. Online Video Views Declined During December - Feb 2, 2010

Australians Spend Most Time on Social Networks and Blogs - Jan 29, 2010

Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

Sr. Account Executive
Internet Broadcasting New York, United States

Online Marketing Manager
Modern Postcard Carlsbad, United States

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