Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Neil Mason
Neil
Mason
Jason Burby
Jason
Burby

Recession Looming: Analytics to the Rescue? - Sep 2, 2008

Make a case to invest in the right navigation equipment, learn how to use it, and plot the smoothest possible course to keep ahead of the pack.

Understanding Your Visitors' Feelings - Aug 26, 2008

Don't fall into these three traps when using attitudinal data.

Data-Driven Marketing - Aug 19, 2008

What data driven marketing is, and how to go about it.

An Update on Web 2.0 - Aug 12, 2008

A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America.

Where Web Analytics Tools are Headed - Aug 5, 2008

A look at Omniture's updated product roadmap and other trends involving analytics vendors.
Archive

ClickZ Yesterday

Tips for Sending a Welcome Message - Sep 4, 2008

Choosing the Right Ad Network, Part 3 - Sep 4, 2008

What Does Mobile's Future Look Like? - Sep 4, 2008

The Art of Taking Risks - Sep 4, 2008

ClickZ News Headlines

Google Grabs Most of Obama's $5 Million in Online Ad Spending - Sep 5, 2008

Sean Finnegan Leaves Vibrant to Claim Top Digital Spot at SMG - Sep 5, 2008

Microsoft's Vista Offers 'Assurance' to Small Businesses with FM Sponsorship - Sep 5, 2008

Execs & Accounts: Tribal DDB, MWW Group, Beyond Interaction - Sep 5, 2008

ClickZ Stat Headlines

Google Grabs Most of Obama's $5 Million in Online Ad Spending - Sep 5, 2008

Almost 12 Billion U.S. Searches Conducted in July - Sep 2, 2008

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008