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Experts - ROI Marketing

Advice and opinions, by and for marketers

Efforts in interactive design, development, and strategy are diluted tremendously -- even fatally -- by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

Bryan Eisenberg
Bryan
Eisenberg
Jack Aaronson
Jack
Aaronson

Rebuilding a Personal Brand

An interactive marketing pro reveals steps he's taking to increase his online visibility after establishing a new Web site on a new domain. Nov 6, 2009

Optimizing Your Site for the Holiday Season

Three easy tactics to draw in consumers and boost your holiday sales. Oct 30, 2009

Strategy Challenges for Effective Online Marketers, Part 2

Questions to ask when aiming to improve testing and usability, metrics, and conversion rates. Oct 23, 2009

Is Your B2B Site a Good Salesperson?

How to evaluate whether your business-to-business Web site understands your clients' needs. Start with your sales team. Oct 16, 2009

Strategy Challenges for Effective Online Marketers, Part 1

Questions to ask when aiming to reach more people and better people, and requesting more resources. Oct 9, 2009
ROI Marketing Archive More ROI Marketing Stories

Archive

ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

ClickZ News Headlines

Study: Consumers Look to Social Media for Discounts - Nov 9, 2009

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Top Jobs
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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

White Papers
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