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Experts - ROI Marketing
Advice and opinions, by and for marketers
Efforts in interactive design, development, and strategy are diluted tremendously -- even fatally -- by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.
An interactive marketing pro reveals steps he's taking to increase his online visibility after establishing a new Web site on a new domain.
Nov 6, 2009