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Experts - ROI Marketing

Advice and opinions, by and for marketers

Efforts in interactive design, development, and strategy are diluted tremendously -- even fatally -- by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

Bryan Eisenberg

Bryan
Eisenberg

Jack Aaronson

Planning a Link Bait Strategy

Six steps to getting Web site visitors to take your link bait and how to hold on to them. Nov 20, 2009

Three Tips to Keep Usability Testing on Track

Usability testing can be a very effective tool for marketers. Just make sure to look out for a few problems that can come with it. Nov 13, 2009

Rebuilding a Personal Brand

An interactive marketing pro reveals steps he's taking to increase his online visibility after establishing a new Web site on a new domain. Nov 6, 2009

Optimizing Your Site for the Holiday Season

Three easy tactics to draw in consumers and boost your holiday sales. Oct 30, 2009

Strategy Challenges for Effective Online Marketers, Part 2

Questions to ask when aiming to improve testing and usability, metrics, and conversion rates. Oct 23, 2009

ROI Marketing Archive

More ROI Marketing Stories

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Reporting and Data Analyst
Varick Media Management New York, United States

Account Manager
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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