Subscribe
Get the next E-mail Marketing column delivered to your inbox!

Experts - E-Mail Marketing

Advice and opinions, by and for marketers


Topics in E-mail Marketing:

E-mail Marketing
Jeanne Jennings

Best Practices and Testing in E-mail Marketing

Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice.

E-mail Marketing Optimization
Ed Henrich

The Coming Cross-Channel Confusion

Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier.

B2B E-mail Marketing
Stephanie Miller

Six Ways to Maintain Sender Reputation as the Inbox Evolves

The changing metrics of sender reputation will have a profound impact on e-mail and social marketing. Here are some tips for maintaining it.

E-mail Marketing
Jeanniey Mullen

Getting Real About Results

An interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing.

E-mail Marketing Best Practices
Simms Jenkins

Big-Time Predictions From E-mail Marketing Heavyweights

Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side.

Archive

Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

Sr. Account Executive
Internet Broadcasting New York, United States

Online Marketing Manager
Modern Postcard Carlsbad, United States

0