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Experts - E-Mail Marketing

Advice and opinions, by and for marketers

Topics in E-mail Marketing:

E-mail Marketing

Best Practices and Testing in E-mail Marketing by Jeanne Jennings

Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice.
Feb 8, 2010

E-mail Marketing Optimization

The Coming Cross-Channel Confusion by Ed Henrich

Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier.
Feb 4, 2010

B2B E-mail Marketing

Six Ways to Maintain Sender Reputation as the Inbox Evolves by Stephanie Miller

The changing metrics of sender reputation will have a profound impact on e-mail and social marketing. Here are some tips for maintaining it.
Feb 3, 2010

E-mail Marketing

Getting Real About Results by Jeanniey Mullen

An interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing.
Feb 1, 2010

E-mail Marketing Best Practices

Big-Time Predictions From E-mail Marketing Heavyweights by Simms Jenkins

Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side.
Jan 28, 2010