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Experts - B2B E-Mail Marketing

Advice and opinions, by and for marketers

Find out how to think more strategically before executing a B2B e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs -- CTRs, CPMs, CRMs -- at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C e-mail marketing.

Six Ways to Maintain Sender Reputation as the Inbox Evolves

The changing metrics of sender reputation will have a profound impact on e-mail and social marketing. Here are some tips for maintaining it. Feb 3, 2010

E-mail Marketing Trends You Cannot Ignore in 2010

A proliferation of devices and fatigue of the 'almost engaged' subscriber are two factors that will affect B2B marketers in the coming year. First in a two-part series. Jan 20, 2010

Four Ways E-mail Helps Power Search's Long Tail

Tips to synergize your digital content across channels, and a look at those powerful connection points. Jan 6, 2010

Authentication Matters in B2B E-Mail Marketing

Authenticate across your entire domain, and you will see immediate benefits. Dec 23, 2009

Digital Ad Revenue Takes the Form of Content

A look at transitioning to the "new math" of our time and how e-mail newsletters can help. Dec 9, 2009

B2B E-mail Marketing Archive

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Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

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Internet Broadcasting New York, United States

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Modern Postcard Carlsbad, United States

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