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Experts - B2B E-Mail Marketing

Advice and opinions, by and for marketers

Find out how to think more strategically before executing a B2B e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs -- CTRs, CPMs, CRMs -- at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C e-mail marketing.

Six Ways to Maintain Sender Reputation as the Inbox Evolves

The changing metrics of sender reputation will have a profound impact on e-mail and social marketing. Here are some tips for maintaining it.

E-mail Marketing Trends You Cannot Ignore in 2010

A proliferation of devices and fatigue of the 'almost engaged' subscriber are two factors that will affect B2B marketers in the coming year. First in a two-part series.

Four Ways E-mail Helps Power Search's Long Tail

Tips to synergize your digital content across channels, and a look at those powerful connection points.

Authentication Matters in B2B E-Mail Marketing

Authenticate across your entire domain, and you will see immediate benefits.

Digital Ad Revenue Takes the Form of Content

A look at transitioning to the "new math" of our time and how e-mail newsletters can help.
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Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

Sr. Account Executive
Internet Broadcasting New York, United States

Online Marketing Manager
Modern Postcard Carlsbad, United States

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