Experts - B2B E-Mail Marketing

Advice and opinions, by and for marketers

Find out how to think more strategically before executing a B2B e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs -- CTRs, CPMs, CRMs -- at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C e-mail marketing.

Karen Gedney
Karen
Gedney

A Little E-Mail Budget Goes a Long Way

How to use e-mail to capture low-hanging revenue. Jun 24, 2009

Go With What Works

Need copy for a new e-mail marketing campaign? There is no need to start from scratch. Jun 10, 2009

Write Your Way Out of the Recession

How can you find a copywriter who can boost your bottom-line results? May 27, 2009

How to Win Friends and Influence People by E-mail

Tips for getting more out of in-person networking events. May 13, 2009

Synch Your E-Mail Calendar

Timing is everything. So make sure your e-mail is optimally timed with your audience's calendar. Apr 29, 2009
B2B E-Mail Marketing Archive More B2B E-Mail Marketing Stories

Archive

ClickZ Yesterday

Time to Invest in E-mail - Jul 2, 2009

Advertising Does Not Create Demand, But... - Jul 2, 2009

Advertising and Local Search - Jul 2, 2009

Tricks for Choosing Ad Formats - Jul 2, 2009

ClickZ News Headlines

Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

Joost Gets New CEO, Sets New Direction - Jul 1, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage - Jul 1, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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