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Experts - B2B E-Mail Marketing

Advice and opinions, by and for marketers

Find out how to think more strategically before executing a B2B e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs -- CTRs, CPMs, CRMs -- at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C e-mail marketing.

Stephanie Miller

Stephanie
Miller

How to Empower Your E-mail Subscribers

Five ways to make a case for an e-mail preference center. Oct 28, 2009

Sing for Your Supper: An E-mail Inspiration

How are you nurturing prospects and customers via e-mail today? Oct 14, 2009

Win New E-Mail Subscribers and Reengage Existing Ones

Five tactics to grow your e-mail file without adding to your acquisition costs. Sep 30, 2009

Authentication Matters in B2B E-Mail Marketing

Authenticate across your entire domain, and you will see immediate benefits. Sep 16, 2009

Back-to-Business E-Mail Optimization

Set aside a few hours this final week of summer to freshen up your e-mail program. Sep 2, 2009

B2B E-Mail Marketing Archive

More B2B E-Mail Marketing Stories

Archive

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How to Get More Sales per SEM Dollar - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

ClickZ News Headlines

Study: Consumers Look to Social Media for Discounts - Nov 9, 2009

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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