Experts - E-mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.


Jeanniey Mullen
Jeanniey
Mullen
Jeanne Jennings
Jeanne
Jennings

Social Network's Impact on E-Mail Marketing - Jul 21, 2008

Gather CEO discusses how the organization of the Web is changing and how that affects businesses building relationships with customers online.

Really Simple E-mail Segmentation: Reengaging Inactives - Jul 14, 2008

The first step in reengaging inactive e-mail recipients.

Top E-mail Tips to Drive Response - Jul 7, 2008

Even with the ever-changing e-mail landscape, these three tactics drive e-mail response.

Really Simple E-mail Segmentation: Developing a Welcome Series - Jun 30, 2008

How to develop a e-mail marketing welcome series to educate new people on your e-mail list about a complex product or service -- and drive them to the next level of the relationship.

Ask People Out on Dates in E-mail on Wednesdays - Jun 23, 2008

Best practices for determining the best day and time to send an e-mail marketing message.
Archive

ClickZ Yesterday

Are You Leaving Money on the Table? - Jul 23, 2008

Behavioral Targeting Distortion - Jul 23, 2008

Diagnosing Search Issues From the Query Box - Jul 23, 2008

ClickZ News Headlines

Yahoo Saw Weak Display Ad Spending in Q2 - Jul 23, 2008

Forecast: In-Stream Ads and Video Banners to Dwarf Overlays - Jul 23, 2008

NYTimes.com and LinkedIn Pair for Targeted Ads and Content - Jul 23, 2008

Execs & Accounts: Revenue Science, Ringleader Digital - Jul 23, 2008

ClickZ Stat Headlines

Travel Ad Report: Which Brands Rule When It's Time to Relax? - Jul 21, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008