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Experts - E-Mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.


Best Practices and Testing in E-mail Marketing

Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice. Feb 8, 2010

Getting Real About Results

An interview with Alchemy Worx CEO Dela Quist looks at the three questions people should stop asking when it comes to e-mail marketing. Feb 1, 2010

Quick Tips for Successful E-mail Newsletters

Six best practices to incorporate into your e-mail newsletter strategy. Jan 25, 2010

What if People Don't Know What to Do With Your E-mails?

It's time to focus on ensuring you have a strong consumer convenience connection. Here are three ways to start. Jan 19, 2010

Consumers Get Savvy About Managing Their Inbox

Are your e-mail messages getting into the right folder, the one your audience checks on a regular basis? Jan 11, 2010
E-mail Marketing Archive More E-mail Marketing Stories

Archive

ClickZ Yesterday

Media Planning for eCPA and Other Performance Metrics - Feb 9, 2010

Seven Signs of the Desktop Web Apocalypse - Feb 9, 2010

Social Commerce 101: Leverage Word of Mouth to Boost Sales - Feb 9, 2010

The Three Most Important SEO Factors - Feb 9, 2010

ClickZ News Headlines

Video: A Talk with Bloomberg '09 Digital Strategist - Feb 9, 2010

Yahoo Craves Fast Food. Ad Dollars, That Is - Feb 9, 2010

Even After Super Bowl, Google Plays the Reluctant Advertiser - Feb 8, 2010

Tide Enlists Venus Williams to Serve Up Digital Campaign - Feb 8, 2010

ClickZ Stats Headlines

Toyota Recall Among Top U.S. Search Queries in January - Feb 9, 2010

Scottrade Online Leads Top Internet Advertisers by Media Value - Feb 8, 2010

U.S. Online Video Views Declined During December - Feb 2, 2010

Australians Spend Most Time on Social Networks and Blogs - Jan 29, 2010

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