Experts - E-mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.


Jeanne Jennings
Jeanne
Jennings
Jeanniey Mullen
Jeanniey
Mullen

Really Simple E-mail Segmentation: Getting Openers to Click - Aug 25, 2008

Tips for engaging e-mail recipients who open but never click.

E-Mail the Future - Aug 18, 2008

E-mail messages to futureme.org show some shocking trends in messaging. What can e-mail marketers learn from these letters?

Really Simple E-mail Segmentation: Going Offline - Aug 11, 2008

The third step in reengaging inactive e-mail recipients hinges on snail mail.

Lessons from The Andre Agassi Charitable Foundation - Aug 4, 2008

The launch of this year's Email Experience Council's Nonprofit Initiative underscores three key concepts you should consider when undertaking any new e-mail marketing initiative.

Really Simple E-mail Segmentation: The Reactivation Campaign - Jul 28, 2008

The second step in reengaging inactive e-mail recipients.
Archive

ClickZ Yesterday

A Good E-mail Marketing Program Costs Money - Aug 28, 2008

Three Dimensions to Improve Marketing Effectiveness - Aug 28, 2008

Choosing the Right Ad Network, Part 2 - Aug 28, 2008

The Power of Reviews in Local Search - Aug 28, 2008

ClickZ News Headlines

Advocacy Groups Use Conventions to Push Issues, Candidates Online - Aug 29, 2008

Report: Podcasting Continues Slow Growth - Aug 29, 2008

WPP Creates Unit to Streamline Digital Production Across Agencies - Aug 29, 2008

Execs & Accounts: WPP Digital, Exponential, Pivotal Veracity - Aug 29, 2008

ClickZ Stat Headlines

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008