Experts - E-Mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.


Jeanne Jennings
Jeanne
Jennings
Jeanniey Mullen
Jeanniey
Mullen

E-Mail Case Study: Video Landing Pages

Does video on a landing page increase conversion? Does the e-mail list used matter? Jun 29, 2009

Taking a Second Look at E-Mail

In today's world of inbox overload and channel integration, consider these techniques to help maximize exposure and monetize results. Jun 22, 2009

It's Not Just About the E-mail...And Video Complicates Matters

Case study: A video in an e-mail gets an impressive number of click-through rates, yet fails to deliver a decent number of leads. What went wrong? Jun 15, 2009

Midyear Checkup for Your E-Mail Marketing Efforts

A review of your e-mail strategy should include these four points. Jun 8, 2009

Friends, Friendly Acquaintances, and Your E-mail List

Tempted to add friends and business associates to your company's mass e-mail list? You aren't alone. Jun 1, 2009
3611194 Archive More E-Mail Marketing Stories

Archive

ClickZ Yesterday

Time to Invest in E-mail - Jul 2, 2009

Advertising Does Not Create Demand, But... - Jul 2, 2009

Advertising and Local Search - Jul 2, 2009

Tricks for Choosing Ad Formats - Jul 2, 2009

ClickZ News Headlines

Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

Joost Gets New CEO, Sets New Direction - Jul 1, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage - Jul 1, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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