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Experts - E-Mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.

Jeanne Jennings

Jeanne
Jennings

Jeanniey Mullen

Jeanniey
Mullen

Improve Your Results by Improving Your Creative Brief

Four ways to develop a more effective blueprint for e-mail marketing campaigns. Nov 2, 2009

The Future of E-Mail

E-mail service providers are moving into other forms of digital messaging, such as SMS and social media. Here's how one firm is evolving. Oct 26, 2009

Case Study: Boosting your Reach With an E-mail Series

A series of e-mail messages can be more effective than a single missive. Here's a case, by the numbers. Oct 19, 2009

Relevancy Wins Big in E-mail

If you stopped distributing your e-mail newsletter, would your subscribers demand its return? Dow Jones Digital Media Daily's subscribers did. Oct 12, 2009

Quick Tips for Successful E-mail Newsletters

Six best practices to incorporate into your e-mail newsletter strategy. Oct 5, 2009

E-Mail Marketing Archive

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Archive

ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Times Are Changing for E-Mail Delivery - Nov 5, 2009

ClickZ News Headlines

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

Execs & Accounts: Adconion, Sapient, BlueKai - Nov 5, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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