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Experts - E-mail Marketing Trends

Advice and opinions, by and for marketers

How are brands tapping e-mail to boost customer loyalty, drive business to on- and offline channels, and more? This column will cover the latest trends and best practices for the original Web apps across an array of sectors.

Bill McCloskey

Times Are Changing for E-Mail Delivery

ISPs are testing new techniques for deciding which e-mails should be delivered. Nov 5, 2009

Getting Social in E-Mail Marketing

If people got as interested in forwarding e-mail subject lines as much as they do tweets, that could be a marketers dream come true. Oct 22, 2009

Double Opt-in, Redux

Three lessons to learn when using double opt-in to confirm e-mail recipients. Oct 8, 2009

Delivery and Reach in the Office Supply Market

The best and worst delivery rates for e-mail marketing messages delivered by Staples, OfficeMax, and Office Depot during the back-to-school season. Sep 24, 2009

New Rules for E-Mail Marketers

A new law in Maine and new rules at Yahoo governing deliverability bring new challenges to e-mail marketing initiatives. Sep 10, 2009

E-Mail Marketing Trends Archive

More E-Mail Marketing Trends Stories

Archive

ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

ClickZ News Headlines

Study: Consumers Look to Social Media for Discounts - Nov 9, 2009

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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