Experts - E-mail Marketing Optimization

Advice and opinions, by and for marketers

What tools do you use to measure the effectiveness of your e-mail campaigns? Learn real-world methods for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment. Al Di Guido and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using e-mail intelligently and strategically.

Derek Harding
Derek
Harding
Al DiGuido
Al
DiGuido

E-mail Bounces, Hard and Soft - Jul 10, 2008

Sort out the confusion over e-mail bounce terminology and build a more effective list.

Data Held Hostage - Jun 26, 2008

A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies.

What Whitelisting's Evolution Means for Marketers - Jun 12, 2008

A useful and important tool is not a substitute for good list hygiene. Here's why.

Unexamined E-mail Isn't Worth Sending - May 29, 2008

Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button.

Top Five Phrases That Raise a Red Flag - May 15, 2008

These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing.
Archive

ClickZ Yesterday

The Publisher Opportunity in Search and Contextual, Part 1 - Jul 18, 2008

How to Use Any Tool to Optimize Better - Jul 18, 2008

Twelve Approaches to Cash in on Your Digital Assets - Jul 18, 2008

Inactive E-mail List: Mail or Don't Mail? - Jul 18, 2008

ClickZ News Headlines

Google to Buy Russian Ad Firm for $140 Million - Jul 18, 2008

Downturn Hits Web Giants - Jul 18, 2008

Google Saw Display Ad Progress in Q2 - Jul 18, 2008

Execs & Accounts: McCann Worldwide, Pollinate Media - Jul 18, 2008

ClickZ Stat Headlines

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

Active Home Internet Users by Country, May 2008 - Jul 11, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008