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Experts - E-Mail Marketing Optimization

Advice and opinions, by and for marketers

What tools do you use to measure the effectiveness of your e-mail campaigns? Learn real-world methods for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment. Ed Henrich and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using e-mail intelligently and strategically.

The Coming Cross-Channel Confusion

Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Feb 4, 2010

Addressing E-mail Deliverability Is Simple

Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Jan 21, 2010

2010 Trends: The E-mail Marketer's Perspective

This may be the year when everything changes. A look at what might happen to e-mail, mobile, and social channels in 2010. Jan 7, 2010

Twitter: Will It Implode Under the Weight of Its Hype?

Use of the social network for marketing comes up short on two fronts. Dec 24, 2009

Quick Fixes for Your Holiday E-Mail Program

Polish up your e-mail marketing campaigns in time for the holiday season. Dec 10, 2009

E-mail Marketing Optimization Archive

More E-mail Marketing Optimization Stories

Archive

ClickZ Yesterday

Seven Signs of the Desktop Web Apocalypse - Feb 9, 2010

Social Commerce 101: Leverage Word of Mouth to Boost Sales - Feb 9, 2010

The Three Most Important SEO Factors - Feb 9, 2010

Media Planning for eCPA and Other Performance Metrics - Feb 9, 2010

ClickZ News Headlines

Video: A Talk with Bloomberg '09 Digital Strategist - Feb 9, 2010

Yahoo Craves Fast Food. Ad Dollars, That Is - Feb 9, 2010

Even After Super Bowl, Google Plays the Reluctant Advertiser - Feb 8, 2010

Tide Enlists Venus Williams to Serve Up Digital Campaign - Feb 8, 2010

ClickZ Stats Headlines

Toyota Recall Among Top U.S. Search Queries in January - Feb 9, 2010

Scottrade Online Leads Top Internet Advertisers by Media Value - Feb 8, 2010

U.S. Online Video Views Declined During December - Feb 2, 2010

Australians Spend Most Time on Social Networks and Blogs - Jan 29, 2010

Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

Sr. Account Executive
Internet Broadcasting New York, United States

Online Marketing Manager
Modern Postcard Carlsbad, United States

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