Experts - E-Mail Marketing Optimization

Advice and opinions, by and for marketers

What tools do you use to measure the effectiveness of your e-mail campaigns? Learn real-world methods for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment. Ed Henrich and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using e-mail intelligently and strategically.

Ed Henrich
Ed
Henrich
Derek Harding
Derek
Harding

To-Do List for Facebook and E-Mail Integration

Five ways e-mail marketers can tap Facebook to improve online marketing performance. Jun 25, 2009

Twitter: Will It Implode Under the Weight of Its Hype?

Use of the social network for marketing comes up short on two fronts. Jun 11, 2009

Adopting an E-mail Program Improvement

How a total makeover or a room-by-room improvement can bring in more revenue. May 28, 2009

Dissecting a Major Flaw in CAN-SPAM

Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. May 14, 2009

Creating a Good E-Mail Marketing Strategy

Five areas are where e-mail marketers often get stymied and how to get moving. Apr 30, 2009
3611181 Archive More E-Mail Marketing Optimization Stories

Archive

ClickZ Yesterday

Augmented Reality: Bringing It Down to Earth - Jul 6, 2009

The Compete Picture - Jul 6, 2009

Optimizing for Bing - Jul 6, 2009

Why I Read Spam - Jul 6, 2009

ClickZ News Headlines

Senator Leahy and Others Using New YouTube Ad Offering - Jul 6, 2009

Moonfruit Finds Instant ROI with Twitter Campaign - Jul 6, 2009

Social Network to Launch for International Internet Professionals - Jul 6, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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