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Experts - E-Mail Marketing Optimization

Advice and opinions, by and for marketers

What tools do you use to measure the effectiveness of your e-mail campaigns? Learn real-world methods for tracking, analyzing, and optimizing e-mail campaigns to get the highest return on your investment. Ed Henrich and Derek Harding give you a firsthand look at how other companies have managed to surpass sales forecasts by using e-mail intelligently and strategically.

Derek Harding

Ed Henrich

E-Mail Marketers Trip up on Quality Control

While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Oct 29, 2009

Twitter for E-mail Marketers

Six tips for integrating Twitter and e-mail marketing initiatives. Oct 15, 2009

Turnaround Measures for E-Mail Marketers

Three steps to make e-mail marketing programs more effective and avoid list fatigue. Oct 1, 2009

Including E-mail in the Attribution Equation

Analyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe. Sep 17, 2009

Approaches to Building an E-mail List, Part 2

How do you reach prospects not on your list? Sep 3, 2009

E-Mail Marketing Optimization Archive

More E-Mail Marketing Optimization Stories

Archive

ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

ClickZ News Headlines

Study: Consumers Look to Social Media for Discounts - Nov 9, 2009

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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