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Experts - Media Buying

Advice and opinions, by and for marketers


Topics in Media Buying :

Media Buying
Tessa Wegert

Digital Media Predictions for 2010

What trends are strategists expecting to see in digital advertising and publishing in the coming year?

Behavioral Marketing
Rob Graham

Just-In-Time Target Marketing

Tips on how advertisers can identify their target audience by using today's behavioral targeting tools and methodologies.

Media Planning
Hollis Thomases

Local Online Media Planning Options in Mobile

Opportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a three-part series.

Media Buying
Tessa Wegert

Marketing to the Vampire Crowd

Entertainment companies and major brands stand to benefit when the line between fiction and reality is blurred. Here are some undead examples.

Behavioral Marketing
Brian Massey

The Banner Ad as Concierge

Four examples of ad-as-a-service ads and how they hold the promise of engaging a prospect.

Archive

ClickZ Yesterday

Reporting and Data Analyst
Varick Media Management New York, United States

Account Manager
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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