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Experts - Media Planning

Advice and opinions, by and for marketers

Digital media planning requires more options than ever before -- from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

Media Planning for eCPA and Other Performance Metrics

How to calculate effective CPA and help your media plan. Feb 9, 2010

Four Questions of Client Management

Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Feb 2, 2010

Why Your Site Didn't Make My Media Plan

A look at the reasons online publishers and ad networks get rejected by media planners. Jan 26, 2010

Interactive TV Ads: Real-Life Examples

Brands have taken steps to combine interactive television with advertising, games, and even e-commerce. Second in a series. Jan 19, 2010

Media Planning for New Year's Resolutions Mindsets

Want to reach consumers who are trying to stay on top of their New Year's goals? Consider developing ad messaging and creative for these eight categories. Jan 12, 2010