Experts - Agency Media Strategies

Advice and opinions, by and for marketers

Here's an eclectic view of media planning. Topics covered include negotiated pricing, how to use extra inventory, the wisdom of targeting, campaign optimization, and maximizing the client-agency relationship. A fresh POV that yields tactical strategies as they unfold in the fast-changing online media planning space.

Hollis Thomases
Hollis
Thomases
Harry Gold
Harry
Gold

A Vacation Challenge to Ad People: Unwire! - Jul 1, 2008

Marketers are busier than ever, and the work's never done. Here are six tips on how to enjoy an unwired vacation.

Launching Multicultural Media Campaigns - Jun 24, 2008

Best practices for planning a multicultural campaign to reach emerging ethnic groups in the United States.

Serving Relevant Ads to International Visitors - Jun 17, 2008

A startup promises to serve relevant ads to international visitors. Does it work?

A Primer on Social Media Marketing Components and Tactics - Jun 10, 2008

How profiles, channels, widgets, chicklets, crowdsourcing, and more can fit into your marketing plan.

One-Stop Shop for Lead Gen - Jun 3, 2008

A new tool distinguishes marketing leads from sales leads.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008