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Experts - Media Planning
Advice and opinions, by and for marketers
Digital media planning requires more options than ever before -- from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot afford.
Oct 13, 2009