Experts - Digital Game Advertising

Advice and opinions, by and for marketers

Casual games, massively multiplayer games, advergames, virtual worlds. How can marketers win when they play the digital advertising game? What are the best practices? The demographics? Which brands are racking up the most points? In this column, we'll keep score.

Kevin Carney
Kevin
Carney
Matt Story
Matt
Story

Consumers Define the Olympics Online - Aug 18, 2008

Why brands must allocate media budgets to themed-content offerings.

Video Games Deliver Sports Experiences to All Fans - Aug 11, 2008

"Wii Sports" and "EA Sports All-Play" present advertisers with new opportunities for entering the sports video game market.

Gamer Get Your Gun - Aug 4, 2008

How the Pentagon uses digital games to build tomorrow's military.

If You Can't Beat 'Em, Join the Soundtrack - Jul 28, 2008

Under the right opportunity, a brand advertiser could become part of the consumer experience for a significant portion of a game's life. Rock on.

Dr. Jekyll or Mr. Hyde? - Jul 21, 2008

Does gaming have a negative or positive impact on society?
Archive

ClickZ Yesterday

Black Holes Always Put Things in Perspective - Aug 21, 2008

E-Denial - Aug 21, 2008

Choosing the Right Ad Network - Aug 21, 2008

What's in a Mobile Number? - Aug 21, 2008

ClickZ News Headlines

Longtime Yahoo Exec Joins Quantcast - Aug 21, 2008

MindComet Campaign to Rocket into Space - Aug 21, 2008

Execs & Accounts: MediaCom WorldWide, WebTrends, Quattro Wireless - Aug 21, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

ClickZ Stat Headlines

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

Top 50 Advertisers by Media Value in May 2008 - Aug 14, 2008

ClickZ Features Headlines

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008