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Experts - Media Buying

Advice and opinions, by and for marketers

The digital media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa
Wegert

Get a Jump on Online Sports Marketing

Here are some of the best digital sports campaigns on the Internet now, and what you can learn from them. Nov 5, 2009

In Online Advertising, Creative Counts

Media buyers must become equal partners with online ad designers. Here's why. Oct 29, 2009

Fresh Ideas for Grocery Chain Campaigns

Grocery store chains have moved their marketing efforts online, demonstrating they have plenty more to offer than a special on top round. Oct 22, 2009

Trick or Treat: The Word on Cookies

A proposal to allow the use of cookies on U.S. government Web sites and Facebook's move to adhere to Canada's stricter privacy law could affect online marketing campaigns. Oct 15, 2009

Case Study: Sony's '2012' Campaign

Sony Pictures Digital's online marketing campaign for '2012' offers an interesting combination of teaser ads, viral marketing, and traditional motion picture advertising. Oct 8, 2009