Experts - Media Buying

Advice and opinions, by and for marketers

The digital media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa Wegert
Tessa
Wegert

Tricks for Choosing Ad Formats

Select ad formats the way that you would choose players for a softball team. Jul 2, 2009

Add Some Life to Your Ads

Merge tried-and-true offline advertising methods with digital technology. Jun 25, 2009

Sizing up Summer Campaigns

Hot weather media buys are beach-blanketing the Web and leaving their sandy imprint on consumers. Jun 18, 2009

The Value of Traffiq

A digital media management platform promises to simplify the planning and buying process and foster relationships with campaign partners. Jun 11, 2009

Expanding Options in Expandable Ads

These versatile units can fulfill most any purpose while providing an engaging brand experience for consumers. Consider these examples. Jun 4, 2009
Media Buying Archive More Media Buying Stories

Archive

ClickZ Yesterday

Time to Invest in E-mail - Jul 2, 2009

Advertising Does Not Create Demand, But... - Jul 2, 2009

Advertising and Local Search - Jul 2, 2009

Tricks for Choosing Ad Formats - Jul 2, 2009

ClickZ News Headlines

Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

Joost Gets New CEO, Sets New Direction - Jul 1, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage - Jul 1, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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