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Experts - Search Marketing

Advice and opinions, by and for marketers

Topics in Search Engine Marketing :

Paid Search Strategies

Alice in the Land of Missed PPC Advertising Opportunity by Kevin Lee

The Internet is not a fantasy world where the rules of marketing don't apply. Online marketing and paid search play a far greater role in sales than you think.
Mar 19, 2010

SEO

Hiring an SEO by Mark Jackson

Anyone can read about SEO and talk a pretty good game. Here are best practices to consider when recruiting an SEO for your team.
Mar 17, 2010

SEM

What Tiger Woods Can Teach Google by Joshua Palau

No matter how iconic your brand is, no one is immune to tarnishing. Google should reinvest with the consumers so that they will be forgiving if controversy strikes.
Mar 16, 2010

Search Marketing 101

Optimizing Your PPC Campaign Landing Pages by Julie Batten

What should you look for when creating your landing page campaign? Start with knowing the desired action, the optimal design, and the conversion experience.
Mar 15, 2010

Local and Mobile Search

How Maps Are Transforming Local Search by Gregg Stewart

With just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant content.
Mar 11, 2010