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Experts - Local and Mobile Search

Advice and opinions, by and for marketers

Local search is poised for explosive growth. Add mobile search to the mix, and the local search landscape stands to provide even more opportunities for local businesses. So what rules, strategies, and best practices apply when the corner mom-and-pop can advertise head-to-head with big-box national retailers? A panoply of new products and services are launched every week by major search engines and Yellow Page providers. Luckily, a local search guru can show you around the 'hood.

If It Can Be Measured, It Can Be Optimized

Start reviewing the methods and manners with which you optimize your local search and other advertising efforts. Jan 14, 2010

Get Started in Local Search Without a Web Site

By taking advantage of these opportunities, which can be done as time and budget permit, you can build a decent presence across the Internet without a Web site. Dec 31, 2009

What's the Future of Google's Local Search?

Highlights of Google Maps over the past five years and predictions on where it's going. Dec 17, 2009

Google Cracking Down on Business Listing Spam

The future of Google Maps includes the new Business Listing Quality Guidelines, which will start regulating local listers' spam. Dec 3, 2009

Google Place Pages Come to Local Search

See the changes, good and bad, to Google's new display format for Local Business Listings. Nov 19, 2009

Local and Mobile Search Archive

More Local and Mobile Search Stories

Archive

ClickZ Yesterday

Media Planning for eCPA and Other Performance Metrics - Feb 9, 2010

Seven Signs of the Desktop Web Apocalypse - Feb 9, 2010

Social Commerce 101: Leverage Word of Mouth to Boost Sales - Feb 9, 2010

The Three Most Important SEO Factors - Feb 9, 2010

ClickZ News Headlines

Video: A Talk with Bloomberg '09 Digital Strategist - Feb 9, 2010

Yahoo Craves Fast Food. Ad Dollars, That Is - Feb 9, 2010

Even After Super Bowl, Google Plays the Reluctant Advertiser - Feb 8, 2010

Tide Enlists Venus Williams to Serve Up Digital Campaign - Feb 8, 2010

ClickZ Stats Headlines

Toyota Recall Among Top U.S. Search Queries in January - Feb 9, 2010

Scottrade Online Leads Top Internet Advertisers by Media Value - Feb 8, 2010

U.S. Online Video Views Declined During December - Feb 2, 2010

Australians Spend Most Time on Social Networks and Blogs - Jan 29, 2010

Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

Sr. Account Executive
Internet Broadcasting New York, United States

Online Marketing Manager
Modern Postcard Carlsbad, United States

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