Experts - Local and Mobile Search

Advice and opinions, by and for marketers

Local search is poised for explosive growth. Add mobile search to the mix, and the local search landscape stands to provide even more opportunities for local businesses. So what rules, strategies, and best practices apply when the corner mom-and-pop can advertise head-to-head with big-box national retailers? A panoply of new products and services are launched every week by major search engines and Yellow Page providers. Luckily, a local search guru can show you around the 'hood.

Mary Bowling
Mary
Bowling
Brian Wool
Brian
Wool

The Power of Reviews in Local Search - Aug 28, 2008

Poor reviews and ratings can influence your rankings in the local search engines. Here's how.

What Exactly Is Local Search? - Aug 14, 2008

Three definitions for local search and what they mean for search marketers.

Everything's Local in Mobile Search - Jul 31, 2008

As mobile local search's popularity grows, so do ad placement choices.

Has the Long-Tail Theory Been Disproved? - Jul 17, 2008

How the the "head" is creating the "tail" in the local search ecosystem.

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

Why does local search get so little respect?
Archive

ClickZ Yesterday

A Good E-mail Marketing Program Costs Money - Aug 28, 2008

Three Dimensions to Improve Marketing Effectiveness - Aug 28, 2008

Choosing the Right Ad Network, Part 2 - Aug 28, 2008

The Power of Reviews in Local Search - Aug 28, 2008

ClickZ News Headlines

For Russian-Born Entrepreneur, a Steady Climb to Prominence in Search - Aug 28, 2008

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Execs & Accounts: Compete, Coremetrics, AbsoluteROI - Aug 28, 2008

Execs & Accounts: IPG Emerging Media Lab, Sometrics - Aug 27, 2008

ClickZ Stat Headlines

Microsoft Promotes Live Search in a Big Way - Aug 28, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008