Experts - Search Engine Marketing

Advice and opinions, by and for marketers

Search engine marketing is both an art and a science. Its goal is to optimize a site's ability to be found on Internet search engines and directories by employing relevant keywords, key phrases, and design. This column will help you understand the basics of optimizing your site for better positioning in search databases and will update you on search industry trends.

P.J. Fusco
P.J.
Fusco
Erik Dafforn
Erik
Dafforn

On Kindergarten & SEO

Search marketers can find inspiration from Robert Fulghum's credo in "All I Really Need to Know." Jul 1, 2009

Fallout of Nofollow and Search Engine Advice

SEOs, Google, nofollow, and homeless kittens. Intrigued? Jun 24, 2009

Twitter 101: Tweetable SEO

Twitter should not be ignored if you seek one more way to rank in search results. Jun 17, 2009

How Social Media Sites Should Use Internal SEO, Part 2

More ways that social media sites could increase natural search traffic with a few SEO tweaks. Jun 10, 2009

Future Proofing SEO

If you're in a rush to establish a social presence, you can leap before you lurk. Jun 3, 2009
Search Engine Marketing Archive More Search Engine Marketing Stories

Archive

ClickZ Yesterday

Time to Invest in E-mail - Jul 2, 2009

Advertising Does Not Create Demand, But... - Jul 2, 2009

Advertising and Local Search - Jul 2, 2009

Tricks for Choosing Ad Formats - Jul 2, 2009

ClickZ News Headlines

Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

Joost Gets New CEO, Sets New Direction - Jul 1, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage - Jul 1, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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