Experts - Search Engine Marketing

Advice and opinions, by and for marketers

Search engine marketing is both an art and a science. Its goal is to optimize a site's ability to be found on Internet search engines and directories by employing relevant keywords, key phrases, and design. This column will help you understand the basics of optimizing your site for better positioning in search databases and will update you on search industry trends.

P.J. Fusco
P.J.
Fusco
Erik Dafforn
Erik
Dafforn

Christmas in July? - Jul 16, 2008

With the holiday season only four months away, here are some tips to make link building a no-brainer.

Stepping Back From the Flash Indexing Hype - Jul 9, 2008

Yahoo and Google will begin indexing Flash. How should you react?

Link Building: A Legacy of Lazy Linkers - Jul 2, 2008

Lazy linkers, random linkers, and lethargic spiders. What's a link builder to do? Tactics for getting your site right.

Google Trends for Websites Begins Fireworks Early - Jun 25, 2008

Google now offers estimated site traffic as part of its Google Trends tool umbrella. And not everyone is happy.

Link Building Starts at Home - Jun 18, 2008

Several link-building tactics that require attention. First in a series.
Archive

ClickZ Yesterday

Inactive E-mail List: Mail or Don't Mail? - Jul 18, 2008

Who Put Out the Garbage? - Jul 18, 2008

Twelve Approaches to Cash in on Your Digital Assets - Jul 18, 2008

How to Use Any Tool to Optimize Better - Jul 18, 2008

ClickZ News Headlines

Google to Buy Russian Ad Firm for $140 Million - Jul 18, 2008

Downturn Hits Web Giants - Jul 18, 2008

Google Saw Display Ad Progress in Q2 - Jul 18, 2008

Execs & Accounts: McCann Worldwide, Pollinate Media - Jul 18, 2008

ClickZ Stat Headlines

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

Active Home Internet Users by Country, May 2008 - Jul 11, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008