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Experts - SEM

Advice and opinions, by and for marketers

Search engine marketing has evolved into an entity that looks significantly different than it did a short time ago. Search engine optimization (SEO) now refers to things like local listings, images, videos, social profiles, user-generated reviews, and the list keeps growing. Plus, online marketing dollars continue to pour into PPC. All the while, marketers must ensure that search marketing initiatives are integrated with online and offline campaigns, take into account local, regional, and international differences, and more. This column will look at what search marketing means today and how best to make it work successfully for you.

The Three Most Important SEO Factors

Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the target key phrases. Feb 9, 2010

Real-Time Search and Your Business

You can't just use a word in a tweet and assume it will get included in the real-time search results. You have to have a decent following on Twitter and be monitoring trending topics all the time. Jan 26, 2010

What Search Marketing Means to Me

When search marketing is an obsession, religion, and dedication. Jan 12, 2010

Demystifying Google Webmaster Tools Reports, Part 1

A look at GWT site configuration reports and why they are important. First in a three-part series. Dec 23, 2009

SEO Best Practices When Moving a Web Site

How to move your site to a new domain and remain on the search engines' radar. Dec 16, 2009

SEM Archive

More SEM Stories

Archive

ClickZ Yesterday

Media Planning for eCPA and Other Performance Metrics - Feb 9, 2010

Seven Signs of the Desktop Web Apocalypse - Feb 9, 2010

Social Commerce 101: Leverage Word of Mouth to Boost Sales - Feb 9, 2010

The Three Most Important SEO Factors - Feb 9, 2010

ClickZ News Headlines

Video: A Talk with Bloomberg '09 Digital Strategist - Feb 9, 2010

Yahoo Craves Fast Food. Ad Dollars, That Is - Feb 9, 2010

Even After Super Bowl, Google Plays the Reluctant Advertiser - Feb 8, 2010

Tide Enlists Venus Williams to Serve Up Digital Campaign - Feb 8, 2010

ClickZ Stats Headlines

Toyota Recall Among Top U.S. Search Queries in January - Feb 9, 2010

Scottrade Online Leads Top Internet Advertisers by Media Value - Feb 8, 2010

U.S. Online Video Views Declined During December - Feb 2, 2010

Australians Spend Most Time on Social Networks and Blogs - Jan 29, 2010

Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

Sr. Account Executive
Internet Broadcasting New York, United States

Online Marketing Manager
Modern Postcard Carlsbad, United States

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