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Experts - Search Engine Marketing

Advice and opinions, by and for marketers

Search engine marketing is both an art and a science. Its goal is to optimize a site's ability to be found on Internet search engines and directories by employing relevant keywords, key phrases, and design. This column will help you understand the basics of optimizing your site for better positioning in search databases and will update you on search industry trends.

Erik Dafforn

P.J. Fusco

How to Use Yahoo's Webmaster Tools

Five features in Yahoo's Site Explorer that should be on your radar. Oct 28, 2009

SEO Can't Fix Stupid

Investing in search engine optimization is wasteful if you don't fix these shortcomings first. Oct 21, 2009

SEO Takeaways for Fall '09

Recent SEO announcements and what they mean for your site. Oct 14, 2009

SEO Q&A

Comparing link buying versus link building and resolving duplicate content issues. Oct 7, 2009

SEO Solutions for Language/Region Selectors

Offer global options without messing up your SEO. Sep 30, 2009

Search Engine Marketing Archive

More Search Engine Marketing Stories

Archive

ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

ClickZ News Headlines

Study: Consumers Look to Social Media for Discounts - Nov 9, 2009

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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