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Experts - SEM
Advice and opinions, by and for marketers
Search engine marketing has evolved into an entity that looks significantly different than it did a short time ago. Search engine optimization (SEO) now refers to things like local listings, images, videos, social profiles, user-generated reviews, and the list keeps growing. Plus, online marketing dollars continue to pour into PPC. All the while, marketers must ensure that search marketing initiatives are integrated with online and offline campaigns, take into account local, regional, and international differences, and more. This column will look at what search marketing means today and how best to make it work successfully for you.
Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the target key phrases.
Feb 9, 2010
You can't just use a word in a tweet and assume it will get included in the real-time search results. You have to have a decent following on Twitter and be monitoring trending topics all the time.
Jan 26, 2010