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Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

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Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

44m ClickZ News Staff

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

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Accenture and Adobe Forge Partnership to Revolutionize Digital Marketing with AI-Driven Personalization
More News

Accenture and Adobe Forge Partnership to Revolutionize Digital Marketing wi...

54m Aaran Fronda

Accenture and Adobe Forge Partnership to Revolutio...

Accenture and Adobe's partnership leverages Adobe Firefly AI to revolutionize digital marketing, aiming to create personalized content at scale. This ...

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The Transformative March: 8 Key Insights from Shoptalk 2024
More News

The Transformative March: 8 Key Insights from Shoptalk 2024

1d Lee Arthur

The Transformative March: 8 Key Insights from Shop...

Picture Credits: Shoptalk2024 The Shoptalk conference, held in Las Vegas from March 17-20, 2024, coincided with a crucial stage in the evolution of th...

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EU Launches Probes into Alphabet, Apple, and Meta, Signaling a Major Shift in Digital Market Regulation
Competition

EU Launches Probes into Alphabet, Apple, and Meta, Signaling a Major Shift ...

1d ClickZ News Staff

EU Launches Probes into Alphabet, Apple, and Meta,...

The EU investigates Alphabet, Apple, and Meta for non-compliance with the Digital Markets Act, aiming to ensure fair competition and innovation in the...

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Identity Overhaul: Marketing's Reinvention Playbook
Campaigns

Identity Overhaul: Marketing's Reinvention Playbook

2d ClickZ News Staff

Identity Overhaul: Marketing's Reinvention Playboo...

Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...

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Case Studies

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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

2w Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

9m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

12m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month
Case Study

How Pandora’s out-of-home 3D billboard celebrated Black Music Month

1y Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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How Publicis Sapient scaled video marketing into a storytelling studio
Case Study

How Publicis Sapient scaled video marketing into a storytelling studio

1y Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

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Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand
Brand utility

Blue skies and brand utility: How IBM's The Weather Channel became the US' ...

1y Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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How Honda used Twitch to drive its audience to the Metaverse
Case Study

How Honda used Twitch to drive its audience to the Metaverse

2y Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

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Resources

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Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

8m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

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Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

11m

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing
Whitepaper | Digital Transformation

Data Analytics in Marketing

1y

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
Whitepaper | Digital Transformation

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...

1y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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Events

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How Heineken USA, Mattel and VF Corporation won their customer data strategy
Webinar

How Heineken USA, Mattel and VF Corporation won their customer data strategy

25 October 2022
In partnership with  Fospha
1y

How Heineken USA, Mattel and VF Corporation won th...

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approa...

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Building an Integrated Search Strategy
Webinar

Building an Integrated Search Strategy

9 March 2022
2y

Building an Integrated Search Strategy

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this w...

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Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age
Webinar

Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

2 December 2021
2y

Technical SEO: Marketing’s ‘Secret Weapon’ for the...

Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly...

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ClickZ Experience
Virtual Experience

ClickZ Experience

27 October 2021
3y

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

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Roundtable: 3 Trends Challenger Brands Need To Know and Act On
Roundtable

Roundtable: 3 Trends Challenger Brands Need To Know and Act On

9 September 2021
3y

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

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How to Identify Site Quality for Link Building
Webinar

How to Identify Site Quality for Link Building

28 March 2024
3y

How to Identify Site Quality for Link Building

How do you identify site quality for a positive impact on ranking and identify potential landmines sitting and waiting to blow up your site? Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy
Peer Network

Why Immersive Content Needs to Be Part of your 2021 Strategy

4 December 2020
3y Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Ecommerce Transformation
Summit

Marketing Innovation Forum: Ecommerce Transformation

10 December 2020
3y Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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