Experts - Search Results

Advice and opinions, by and for marketers

Search is soaring in popularity -- because it works. But the stakes are higher, and the challenges more complex: managing keywords and phrases; striking a balance between paid and organic listings; selecting networks and partners; calculating results. Here's help with creating effective, balanced campaigns.

Julie Batten
Julie
Batten
Mike Grehan
Mike
Grehan

The Right Time To SEO Your Web Site - Jul 21, 2008

There is a saying that the best time for action is now. However, in search marketing, sometimes it actually pays to wait.

Will the Crawler Survive? - Jul 14, 2008

Google's universal search is proving that methods beyond the crawl are required to retrieve relevant information from the Web's emerging new structure. Will the crawler survive?

The Challenges of Global SEO - Jul 7, 2008

What do marketers need to develop an effective online presence in other countries?

What's a Brilliant Idea in Search? - Jun 30, 2008

Eight search ideas to get to work for your business.

Effective Keyword SEO Research, Part 1 - Jun 23, 2008

Keyword research is the cornerstone of any SEO initiative. This series walks you through the basics. Part one of two.
Archive

ClickZ Yesterday

Are You Leaving Money on the Table? - Jul 23, 2008

Behavioral Targeting Distortion - Jul 23, 2008

Diagnosing Search Issues From the Query Box - Jul 23, 2008

ClickZ News Headlines

Yahoo Saw Weak Display Ad Spending in Q2 - Jul 23, 2008

Forecast: In-Stream Ads and Video Banners to Dwarf Overlays - Jul 23, 2008

NYTimes.com and LinkedIn Pair for Targeted Ads and Content - Jul 23, 2008

Execs & Accounts: Revenue Science, Ringleader Digital - Jul 23, 2008

ClickZ Stat Headlines

Travel Ad Report: Which Brands Rule When It's Time to Relax? - Jul 21, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008