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Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search and search retargeting. Paid search accounts for a growing portion of most marketing budgets -- and it's always important to spend wisely. Here's how to get the most from Google, Yahoo, Bing, and others.

Google's Budget Guzzling Engine

Online advertisers are the gas that feeds Google's revenue engine, and in 2009 Google proved just how much of a gas guzzler it is. Feb 5, 2010

Five Quality Score Myths Busted

You know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do. Jan 29, 2010

When Will CMO Heads Roll?

Marketers can't ignore SEM and online media any longer and therefore budgets are shifting. Here are six patterns that emerge prior to large budget shifts. Jan 22, 2010

Insider Thinking

Strong cognitive abilities don't automatically lead to rational behavior in online marketing and life. How to avoid being a 'cognitive miser.' Jan 15, 2010