Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid inclusion. Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search. Paid search is relatively light on a marketing budget -- but it's always important to spend wisely. Here's how.

Kevin Lee
Kevin
Lee

Google Trends, Ad Planner, and Site Affinity - Jun 27, 2008

Where does Google get the data for Google Trends or Ad Planner? Here's one theory.

SEM Implications of the Yahoo-Google Pact - Jun 20, 2008

How exactly will the Yahoo system decide whether to run advertising from Google, Yahoo Panama, or an alternate source, such as Microsoft?

The Internet Sales Tax Time Bomb - Jun 13, 2008

Will the law treat Google, Yahoo, and Microsoft as affiliates?

Are Search and Affiliate Marketing Budget Cuts Irrational? - Jun 6, 2008

By accounting for these expenses as a commission -- instead of a sales and marketing cost -- some marketers may be committing marketing suicide.

Google AdSense: Tips for Success - May 30, 2008

How working in the Google content network differs from working in a search campaign.
Archive

ClickZ Yesterday

Analytics Basics: Campaign Tracking - Jul 8, 2008

Primetime Online - Jul 8, 2008

Anatomy of a Great Online Media Plan - Jul 8, 2008

ClickZ News Headlines

Chicago's Designkitchen Is Gulped by Wunderman - Jul 9, 2008

Publicis Takes Phonevalley to U.S. - Jul 9, 2008

VideoEgg Adds 2.0 Features to Ad Network - Jul 9, 2008

Execs & Accounts: Hearst, MSN, Miva Direct, mInfo - Jul 9, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, June 2008 - Jul 8, 2008

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

ClickZ Features Headlines

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008