Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid inclusion. Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search. Paid search is relatively light on a marketing budget -- but it's always important to spend wisely. Here's how.

Kevin Lee
Kevin
Lee

Microsoft Lawsuit Targets Advertiser Click Fraud

Competitive click fraud perpetrators beware. Jun 19, 2009

Using Paid Search for Organic Optimization

Paid search can play an important role in testing and improving organic search results. Here's how. Jun 12, 2009

Display Search Retargeting Wish List, Part 2

Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. Last in a series. Jun 5, 2009

Display Search Retargeting Wish List, Part 1

Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. First in a series. May 29, 2009

Changes to Google's and Microsoft's Ad Interfaces

Search engine ad management consoles get facelifts. Learn what's new. May 22, 2009
Paid Search Strategies Archive More Paid Search Strategies Stories

Archive

ClickZ Yesterday

Time to Invest in E-mail - Jul 2, 2009

Advertising Does Not Create Demand, But... - Jul 2, 2009

Advertising and Local Search - Jul 2, 2009

Tricks for Choosing Ad Formats - Jul 2, 2009

ClickZ News Headlines

Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

Joost Gets New CEO, Sets New Direction - Jul 1, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage - Jul 1, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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