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Experts - Paid Search Strategies

Advice and opinions, by and for marketers

Paid inclusion. Paid placement. Paid listings. Sponsored links. Keyword bidding. Cost per click. Pay per click. Contextual search. Paid search is relatively light on a marketing budget -- but it's always important to spend wisely. Here's how.

Kevin Lee

How to Get More Sales per SEM Dollar

The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective? Nov 6, 2009

How to Replace Yahoo Paid Inclusion/Paid Placement

Six approaches to moving past paid inclusion and improving your site. Oct 30, 2009

Taking Advantage of Google's Local Business Listings

For search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently be doing. Oct 23, 2009

Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond

Consider these three approaches to retarget search ads. Oct 16, 2009

Google's View-Through Metrics, Social Media, and Compulsive Clickers

The view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand. Oct 9, 2009

Paid Search Strategies Archive

More Paid Search Strategies Stories

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ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Times Are Changing for E-Mail Delivery - Nov 5, 2009

ClickZ News Headlines

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

Execs & Accounts: Adconion, Sapient, BlueKai - Nov 5, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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