Features - Case Studies

People, products, campaigns, controversy: inside, in-depth

Ford Takes Multiple Routes in Social Media
At Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Sep 28, 2009

How One Local Marketer Gave Up on DIY SEO
Storage West Self Storage outsourced its local SEO, correcting bad data and improving the customer experience. Aug 14, 2008

A Fishy Social Networking Campaign
A look at Telus' Canadian Facebook campaign. Apr 11, 2008

Jazzed-up Capitol Records Video Ad Campaign Strikes a Chord
Improved "Video Spokesperson" campaign by Innovate Ads yields good results. Feb 14, 2008

Outgrowing Your Homegrown E-mail System
How to determine when it's time to ditch your internal e-mail solution and call the pros. Jan 10, 2008

Prilosec-Branded Bunco Game Rises to the Top at MSN Gaming Portal
Casual dice game site targeting women over 35 holds the title for longest time spent on site. Dec 20, 2007

Artful Home Mines Customer Forums to Decide Web Strategy
Working with start-up Networked Insights, the art and home décor retailer used a forum to gather user insights prior to a site redesign. Nov 21, 2007

Flip-flop Reviews Spark Sales for Bath and Body Works
The beauty product retailer tapped Bazaarvoice to identify its most prolific commentators, and will include their reviews in future advertising. Oct 17, 2007

Adidas CGM Effort Brings Flood of Engagement
Adidas ran a portion of its "Impossible is Nothing" campaign on Freewebs.com to get consumer stories and raise brand awareness. Sep 5, 2007

Delta Faucet Directs E-Mail Flow
For B2B marketers, there's often a go-between involved in sales. In those cases, should customer e-mail come from the larger company with a known brand or the intermediary who 's actually in touch with the client? Jul 11, 2007

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