Features - Insight

People, products, campaigns, controversy: inside, in-depth

Agencies Outsource More Work to Ad Tech Firms
Agencies are increasingly subbing out production work for rich media ads to tech firms, but agency layoffs are just one of the factors behind this trend. Jun 8, 2009

New Head of Digital for DNC Navigates Uncharted Territory
All eyes are on Natalie Foster as she helps determine how the Obama campaign's monster database will be employed to promote the party and the President's goals. May 13, 2009

Google Boosts Lobbying, Media Outreach to Combat Antitrust Concerns
Determined not to revisit a threatened government antitrust suit, Google's public affairs staffers and lobbyists are spreading its message up and down Capitol Hill. May 13, 2009

CBS Sticks to Independent Web Strategy, and Agencies Cheer
As Disney-ABC reportedly nears a deal with Hulu, top-ranked CBS is by all accounts cooling its jets. Apr 23, 2009

Agencies Find Benefit by Outsourcing Ad Ops
Handing off ad trafficking and reporting helps agencies scale appropriately as campaign launches come and go. Apr 13, 2009

Businesses Turn to Twitter to Cut Recruitment Costs
The value of Twitter as a platform for finding new employees, however, remains unproven. Mar 31, 2009

Ad Operation Failures Dog Agencies, Crippling Client Campaigns
Only a minority of campaign impressions ever reach their intended audience, researchers say. Mar 19, 2009

Google Still Slow to Attract New Advertisers to TV
Direct response TV ad buyers have great things to say about Google TV, but the company faces several obstacles to the success of its last remaining traditional media operation. Mar 19, 2009

IAB Seeks Creative Rebirth for Banner Ads
Interactive Advertising Bureau will revisit display ad guidelines with help from creative agencies. Mar 19, 2009

Its Print Program Dead, Google Still Aims to Transform Radio Ads
The inefficiency of legacy newspaper systems may have been a reason Google ditched its print ad program, but the firm appears dedicated to its radio ad business. Jan 27, 2009

Insight Archives

• Search Marketing Coordinator
  Zappos.com Henderson, United States
• Staff Writer
  Incisive Media New York, United States
• Associate Brand Manager
  Incisive Media New York, United States
• Associate Editor
  Incisive Media New York, United States
• Technical Services Analyst - Mountain View
  Google Inc. Mountain View, United States

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