Features - Insight

People, products, campaigns, controversy: inside, in-depth

Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect
A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets. Sep 28, 2009

Beauty Marketing Made Over
Facebook, Twitter, and virtual makeover products are driving a wave of change in how beauty products are marketed and sold. Sep 18, 2009

What Leo Burnett Has in Store for AOL
After lightning-fast review process, winning agency aims to show a more relevant AOL. Sep 14, 2009

Social Media Integration Fuels Whole Foods Boycotters
While boycotters of the natural grocery store are taking an integrated social media approach to drive support, the company itself has done little online to quell the digital outcries. Aug 28, 2009

Back to School: Retailers Heavy-Up on Search, Social and Video Efforts
Teens and moms are spending less this year. A look at how JCPenney, Sears, and the rest are trying to engage them. Aug 21, 2009

Pharma Giants Shift Tactics in Wake of FDA Crackdown on Search
Warning letters in April have reshaped how drug companies reach people online. Aug 7, 2009

Despite Audience Expansion, Skepticism of Nielsen Lingers
Nielsen expanded its online audience measurement panel and added to it members of its TV/Web convergence panel, but some believe panel-based approaches are faulty. Jul 24, 2009

Agencies Outsource More Work to Ad Tech Firms
Agencies are increasingly subbing out production work for rich media ads to tech firms, but agency layoffs are just one of the factors behind this trend. Jun 8, 2009

New Head of Digital for DNC Navigates Uncharted Territory
All eyes are on Natalie Foster as she helps determine how the Obama campaign's monster database will be employed to promote the party and the President's goals. May 13, 2009

Google Boosts Lobbying, Media Outreach to Combat Antitrust Concerns
Determined not to revisit a threatened government antitrust suit, Google's public affairs staffers and lobbyists are spreading its message up and down Capitol Hill. May 13, 2009

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