http://www.clickz.com Breaking news, information, and analysis. en-us © Copyright 1996-2009 IncisiveMedia rss@incisivemedia.com rss@incisivemedia.com politicsadvocacy http://www.clickz.com/showPage.html?page=3636373 ClickZ Mayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online. Tue, 2 Feb 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636373 http://www.clickz.com/showPage.html?page=3636303 ClickZ The Conservative Party in the U.K. hopes its dedicated in-house digital team and agency partners help update its image and woo voters in the digital sphere. Thu, 28 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636303 http://www.clickz.com/showPage.html?page=3636288 ClickZ Prodding and funding from the state party caucus may have helped David Marsden reach swing voters and win a tight race for state senator this month. Wed, 27 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636288 http://www.clickz.com/showPage.html?page=3636249 ClickZ The IAB's political action committee, funded by the likes of AOL's Tim Armstrong and industry vet Dave Morgan, gave thousands to U.S. lawmakers who could decide the fate of behavioral ads and other key issues. Fri, 22 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636249 http://www.clickz.com/showPage.html?page=3636247 ClickZ The left-wing radio and Internet media operation has struggled since its launch in 2004, and failed to make an impact online. Thu, 21 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636247 http://www.clickz.com/showPage.html?page=3636180 ClickZ Republican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video. Tue, 19 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636180 http://www.clickz.com/showPage.html?page=3636163 ClickZ Digital efforts help World Vision, Red Cross raise nearly $9 million in 48 hours. Fri, 15 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636163 http://www.clickz.com/showPage.html?page=3636067 ClickZ ClickZ's online spending estimates for NJ candidates Christie and Corzine, including charts showing breakdown by media type. Mon, 11 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636067 http://www.clickz.com/showPage.html?page=3636024 ClickZ Health Care for America Now aimed to gather petition signups this week through a splashy series of homepage takeovers on sites including Talking Points Memo and FireDogLake. Wed, 6 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3636024 http://www.clickz.com/showPage.html?page=3635995 ClickZ ClickZ's Politics and Advocacy looks back at the year in digital political campaigning, and asks consultants on the right and left what mattered in '09. Mon, 4 Jan 2010 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3635995 http://www.clickz.com/showPage.html?page=3635947 ClickZ As more nonprofits flood the Web, older marketing tactics like e-mail are complemented by tactics like Twitter, search, and toolbars. Mon, 21 Dec 2009 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3635947 http://www.clickz.com/showPage.html?page=3635560 ClickZ Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Tue, 3 Nov 2009 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3635560 http://www.clickz.com/showPage.html?page=3635509 ClickZ Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies. Thu, 29 Oct 2009 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3635509 http://www.clickz.com/showPage.html?page=3635114 ClickZ A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets. Mon, 28 Sep 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3635114 http://www.clickz.com/showPage.html?page=3635096 ClickZ A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets. Fri, 25 Sep 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3635096 http://www.clickz.com/showPage.html?page=3634973 ClickZ D.C.-based digital consultancy Engage has set up shop near Silicon Valley to assess new technologies for political use. Wed, 16 Sep 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634973 http://www.clickz.com/showPage.html?page=3634948 ClickZ As South Carolina Democrat Rob Miller reaps rewards of his opponent's outburst during President Obama's speech Wednesday, Republicans aim to cash in through search ads. Fri, 11 Sep 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634948 http://www.clickz.com/showPage.html?page=3634883 ClickZ Like brand marketers, advocacy and nonprofit groups are struggling to measure how their social media numbers translate to real action and real donations. Fri, 4 Sep 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634883 http://www.clickz.com/showPage.html?page=3634840 ClickZ Since its launch in May, the research-focused ad network is building up its staff and generating more interest than expected from corporate advertisers. Mon, 31 Aug 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634840 http://www.clickz.com/showPage.html?page=3634747 ClickZ Campaigns alert to online ads, but they're still a tough sell for local sites. Thu, 20 Aug 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634747 http://www.clickz.com/showPage.html?page=3634602 ClickZ After a mayoral hopeful was forced to pull his ads, Florida candidate for state representative Christopher Mitchell didn't want to risk flouting the state's election law, so he took down his Google ad campaign yesterday. Mon, 3 Aug 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634602 http://www.clickz.com/showPage.html?page=3634453 ClickZ As the RNC deals with a youth-aimed Web contest gone awry, its college counterpart launches a reward-driven activism hub aimed at derailing a government-run healthcare program Mon, 20 Jul 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634453 http://www.clickz.com/showPage.html?page=3634284 ClickZ The Vermont Democrat's BushTruthCommission, the Service Employees International Union, and other political and advocacy groups are early adopters of YouTube's new video overlay ads. Mon, 6 Jul 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634284 http://www.clickz.com/showPage.html?page=3634196 ClickZ Voter information collected by the Republican and Democratic Parties is often merged with databases run by AOL, Yahoo, and Microsoft to create targeted campaigns. Here's a look at how it's done. Thu, 25 Jun 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634196 http://www.clickz.com/showPage.html?page=3634043 ClickZ Virginia's Democratic gubernatorial primary winner Creigh Deeds used an increasingly popular Google ad tactic to aim ads at Northern Virginians Monday and Tuesday. Wed, 10 Jun 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3634043 http://www.clickz.com/showPage.html?page=3633675 ClickZ All eyes are on Natalie Foster as she helps determine how the Obama campaign's monster database will be employed to promote the party and the President's goals. Fri, 8 May 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3633675 http://www.clickz.com/showPage.html?page=3633665 ClickZ A new network funded by Clinton White House Deputy Chief of Staff Harold Ickes, along Reagan and Bush staffers, targets ads based on how people stand on the issues. Thu, 7 May 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3633665 http://www.clickz.com/showPage.html?page=3633275 ClickZ Conservatives won the Web effort in California's intense fight over same-sex marriage, and voter-file data matching was just part of the strategy. Mon, 6 Apr 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3633275 http://www.clickz.com/showPage.html?page=3633242 ClickZ Yesterday's closely watched special congressional election in New York's 20th District prompted Democrat Scott Murphy's campaign to use a rarely employed Google ad tactic. Wed, 1 Apr 2009 00:00:00 +0100 http://www.clickz.com/showPage.html?page=3633242 http://www.clickz.com/showPage.html?page=3633046 ClickZ Cyber Strategist Cyrus Krohn resigned last week, to the dismay of many in the party. Tue, 10 Mar 2009 00:00:00 +0000 http://www.clickz.com/showPage.html?page=3633046