IAB Rich Media Guidelines for Out-Of-Page Ads
Format Category Format
W x H		 File Size*
(Flash)		 Audio Initiation Animation
Length		 Controls Labeling &
Other Items
UAP Units 728x90; 300x250; 160x600 30 KB User-initiated (on-click) 15 seconds Non-Applicable
  • Label="Advertisement"
  • Font=16 pt.
    		•
    180x150 20 KB
    In-Page Units 88x31; 120x30 5 KB User-initiated (on-click) 15 seconds Non-Applicable
  • Label="Advertisement"
  • Font=16 pt.
    		•
    120x60; 120x90; 230x33; 10 KB
    234x60; 125x125 20 KB
    468x60; 120x240; 250x250;
    120x600; 336x280; 240x400;    		 30 KB
    300x600; 728x210; 500x350;
    720x300; 550x480    		 40 KB
    Expandable
    In-Page Units    		 User-Initiated Expandable Ads 40 KB User-initiated (on-click) 15 seconds
  • Control="Close X"
  • Font=16 pt.
  • Location=On Edge of Original (non-expanded) unit
  • Feature=Enable Mouse-Off Retraction
    		•
  • Label="Advertisement"
  • Font=16 pt.
    		•
    Non-User-Initiated Expandable Ads
    Over the Page:
    Pop-Up Units    		 Pop-up#1: 250x250 40 KB User-initiated 15 seconds Provided by Browser Window See Pop-Up Guidelines for more details
    Pop-up#2: 300x250
    Pop-up Large: 550x480
    Over the Page:
    Floating Units    		 Floating Ads 40 KB User-initiated 15 seconds
  • Control="Close X"
  • Font=16 pt.
  • Location=Fixed Placement at the location of the first completely visible frame
  • Landing Spots for Floating Ads - Not Applicable
    		•
  • Label="Advertisement"
  • Font=16 pt.
    		•
    Landing Spots for Floating Ads
    Between-the-Page Units Transition Ads 30 KB User-initiated/PSUE** 15 seconds
    &
    30 seconds
  • Control="Skip advertisement"
  • Font=16 pt.
  • Location=Above the Fold in Lower Right Corner
    		•
  • Label="Advertisement" or "Brought to you by"
  • Font=16 pt.
  • Location=Above the Fold (Top of Ad)
    		•
    In-Stream Units Encoding, Panel Size and Player Specifications to come from Broadband Committee User-initiated/PSUE** 15 seconds
    &
    30 seconds
  • Control="Skip advertisement"
  • Font=16 pt.
  • Location=Above the Fold in Lower Right Corner
    		•
  • Label= Same as above or 3 second Vignette"Brought to you by"
  • Font=16 pt.
  • Location=Above the Fold (Top of Ad)
    		•
    Source: IAB      *Initial Download      **Publishers Set User Expectations.