ClickZ - News and expert advice for the digital marketer since 1997

Study: Consumers Look to Social Media for Discounts
A surprising number of people who friend brands on Facebook are simply looking for deals, a Razorfish report finds.

EU Proposal Could Cripple Common Web Ad Practices

Ad:tech Panel Urges Deliberate Approach to Social Media

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady

New NAI Opt-Out Tool Protects Against Cookie Deletion

More ClickZ News

News and views on topical issues

Yes, That Is an Ad on Google's Homepage

BusinessWeek's Top Online Exec To Leave

Amazon Integrates Twitter with Affiliate Program. Is it Spam?

Most Brutal Sponsorship Ever

Gawker Launches Video Spinoff at Gawker.tv

Four Ways to Simplify a Mobile Marketing Campaign by Sean Carton

EMERGING MARKETING TOOLS
Verizon's smartphone could change the mobile marketing landscape.

E-mail Marketing by the Numbers by Jeanniey Mullen

E-MAIL MARKETING
Making lists and keeping focused can go a long way in running effective e-mail campaigns. Start with these three lists.

The ABCs and LOLcats of Social Media by Shane Atchison

ACTIONABLE ANALYSIS
Not all companies or campaigns need cute, furry animals to tell stories or engage customers online.

Q&A: Erik Qualman on Social, Search, and Business by Stewart Quealy

CONFERENCE CALL
The author of "Socialnomics" discusses how consumers will no longer search for products and services, rather they will find consumers via social media.

SEO for Twitter Content by Julie Batten

SEARCH RESULTS
Now that Google has agreed to show tweets in search results, it's time to plan your Twitter SEO.

Stats

Trends & statistics: the Web's richest source

Video Ad Views Typically Only Around 10 Seconds
Study finds three in four online video ads are 30 seconds in length or shorter, while the average amount of time consumers stay tuned is a lot less.

Latest headlines from Search Engine Watch

Your Social Media Content Must Be Valuable
Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content.

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

White Papers

more Research

Study: Consumers Look to Social Media for Discounts
A surprising number of people who friend brands on Facebook are simply looking for deals, a Razorfish report finds.

EU Proposal Could Cripple Common Web Ad Practices

Ad:tech Panel Urges Deliberate Approach to Social Media

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady

New NAI Opt-Out Tool Protects Against Cookie Deletion

Yes, That Is an Ad on Google's Homepage

BusinessWeek's Top Online Exec To Leave

Amazon Integrates Twitter with Affiliate Program. Is it Spam?

Most Brutal Sponsorship Ever

Gawker Launches Video Spinoff at Gawker.tv

Four Ways to Simplify a Mobile Marketing Campaign by Sean Carton

E-mail Marketing by the Numbers by Jeanniey Mullen

The ABCs and LOLcats of Social Media by Shane Atchison

Q&A: Erik Qualman on Social, Search, and Business by Stewart Quealy

SEO for Twitter Content by Julie Batten

Video Ad Views Typically Only Around 10 Seconds
Study finds three in four online video ads are 30 seconds in length or shorter, while the average amount of time consumers stay tuned is a lot less.

Travel Ad Impressions Up Nearly 30% in September

Top 50 Internet Advertisers by Media Value, August 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009

Your Social Media Content Must Be Valuable
Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content.

Facebook Fan Pages 101

Integrating Search, Part 2

Do Follow

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

Study: Consumers Look to Social Media for Discounts A surprising number of people who friend brands on Facebook are simply looking for deals, a Razorfish report finds.

Four Ways to Simplify a Mobile Marketing Campaign by Sean Carton

E-mail Marketing by the Numbers by Jeanniey Mullen

The ABCs and LOLcats of Social Media by Shane Atchison

Q&A: Erik Qualman on Social, Search, and Business by Stewart Quealy

SEO for Twitter Content by Julie Batten

Video Ad Views Typically Only Around 10 Seconds Study finds three in four online video ads are 30 seconds in length or shorter, while the average amount of time consumers stay tuned is a lot less.

Your Social Media Content Must Be Valuable Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content.

Senior Digital PlannerU.S. International Media Los Angeles, United States

Senior Search AnalystU.S. International Media Los Angeles, United States New York, United States

Webmaster - MarketingWest Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing ManagerHarvard Business Publishing Watertown, United States

Study: Consumers Look to Social Media for Discounts
A surprising number of people who friend brands on Facebook are simply looking for deals, a Razorfish report finds.

Video Ad Views Typically Only Around 10 Seconds
Study finds three in four online video ads are 30 seconds in length or shorter, while the average amount of time consumers stay tuned is a lot less.

Your Social Media Content Must Be Valuable
Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content.

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States