Advice and opinions, by and for marketers

Tech Turkeys of 2009

More EMERGING MARKETING TOOLS EMERGING MARKETING TOOLS
A list of companies threatened by new technologies and making big mistakes.

Google's New Ad Formats for Pharma

More SEARCH RESULTS SEARCH RESULTS
Sponsored search ad formats, now being tested, are designed to show benefits and risks associated with drugs.

The Tale of E-mail and the Banner Ad

More E-MAIL MARKETING E-MAIL MARKETING
What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad campaigns.

Predictive Analysis in Unusual Places

More ACTIONABLE ANALYSIS ACTIONABLE ANALYSIS
Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance.

The Essentials of Information Architecture for SEO

More CONFERENCE CALL CONFERENCE CALL
Information architecture is a complicated topic, but doesn't have to be. A panel of experts will discuss best practices at SES Chicago.
Latest headlines from Search Engine Watch

Marketing Tactics vs. Social Media Strategy
Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure?

Measuring Success 101, Part 1

Frugal Is the New Black

SEO Tools -- Worth the Time and Money?

More Search Engine Watch More from Search Engine Watch

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Publisher
Confidential Leading Publisher New York, United States

Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO)
Barnes & Noble.com New York, United States

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