ClickZ News - Politics & Advocacy

During the 2008 election season, ClickZ News became known for its groundbreaking coverage of the paid digital media efforts of the presidential campaigns. But Campaign '08 was only the first chapter of an ongoing tale that will change politics as we know it.

Stay tuned to ClickZ's Politics & Advocacy section for the latest news on how political campaigns, nonprofits, advocacy groups and other organizations are using online advertising and other paid digital platforms to spread their messages, persuade voters, influence legislators, get out the vote, and -- of course -- raise donations.

Healthcare Reform Advertisers Warming Up Big Guns
Healthcare reform could become the biggest political issue to generate online advocacy efforts since the 2008 election -- bigger than the bailout, energy, defense, or other important matters. Nov 10, 2009

NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike
Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Nov 3, 2009

From Bloomberg to Small Hoboken Campaign, Social Media Matters
Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies. Oct 29, 2009

Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect
A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets. Sep 25, 2009

California Market Seems Ripe for Digital Political Consulting Firms
D.C.-based digital consultancy Engage has set up shop near Silicon Valley to assess new technologies for political use. Sep 16, 2009

'You Lie' Pol Aims for His Own Donation Windfall via Google Ads
As South Carolina Democrat Rob Miller reaps rewards of his opponent's outburst during President Obama's speech Wednesday, Republicans aim to cash in through search ads. Sep 11, 2009

Nonprofits Still Far from Connecting Twitter to Tangible Activism
Like brand marketers, advocacy and nonprofit groups are struggling to measure how their social media numbers translate to real action and real donations. Sep 4, 2009

Questions for Andy Hunn of Political Ad Net, Resonate Networks
Since its launch in May, the research-focused ad network is building up its staff and generating more interest than expected from corporate advertisers. Aug 31, 2009

In NJ Governor Race, Web Ads Evolve But Still Take Backseat to TV
Campaigns alert to online ads, but they're still a tough sell for local sites. Aug 20, 2009

Florida Politico to Fight Complaint on Use of Search Ads
St. Petersburg mayoral candidate who allegedly broke election rules will seek a hearing to establish precedent. Aug 11, 2009

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ClickZ News - Politics & Advocacy

Healthcare Reform Advertisers Warming Up Big GunsHealthcare reform could become the biggest political issue to generate online advocacy efforts since the 2008 election -- bigger than the bailout, energy, defense, or other important matters. Nov 10, 2009

NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad StrikeCurrent use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Nov 3, 2009

From Bloomberg to Small Hoboken Campaign, Social Media MattersDespite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies. Oct 29, 2009

Anti-Lou Dobbs Campaign Shows Facebook Spending DisconnectA current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets. Sep 25, 2009

California Market Seems Ripe for Digital Political Consulting FirmsD.C.-based digital consultancy Engage has set up shop near Silicon Valley to assess new technologies for political use. Sep 16, 2009

'You Lie' Pol Aims for His Own Donation Windfall via Google AdsAs South Carolina Democrat Rob Miller reaps rewards of his opponent's outburst during President Obama's speech Wednesday, Republicans aim to cash in through search ads. Sep 11, 2009

Nonprofits Still Far from Connecting Twitter to Tangible ActivismLike brand marketers, advocacy and nonprofit groups are struggling to measure how their social media numbers translate to real action and real donations. Sep 4, 2009

Questions for Andy Hunn of Political Ad Net, Resonate NetworksSince its launch in May, the research-focused ad network is building up its staff and generating more interest than expected from corporate advertisers. Aug 31, 2009

In NJ Governor Race, Web Ads Evolve But Still Take Backseat to TVCampaigns alert to online ads, but they're still a tough sell for local sites. Aug 20, 2009

Florida Politico to Fight Complaint on Use of Search Ads St. Petersburg mayoral candidate who allegedly broke election rules will seek a hearing to establish precedent. Aug 11, 2009

Account ManagerVarick Media Management New York, United States

Reporting and Data AnalystVarick Media Management New York, United States

Director of Marketing CommunicationsAvery Dennison Brea, United States

PublisherConfidential Leading Publisher New York, United States