ClickZ News - Politics & Advocacy

During the 2008 election season, ClickZ News became known for its groundbreaking coverage of the paid digital media efforts of the presidential campaigns. But Campaign '08 was only the first chapter of an ongoing tale that will change politics as we know it.

Stay tuned to ClickZ's Politics & Advocacy section for the latest news on how political campaigns, nonprofits, advocacy groups and other organizations are using online advertising and other paid digital platforms to spread their messages, persuade voters, influence legislators, get out the vote, and -- of course -- raise donations.

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Video: A Talk with Bloomberg '09 Digital Strategist
View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum. Feb 9, 2010

Bloomberg '09 Spent Over $2 Million on Digital Ads
Mayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online. Feb 2, 2010

U.K. Conservatives Embrace Digital to Revamp Image
The Conservative Party in the U.K. hopes its dedicated in-house digital team and agency partners help update its image and woo voters in the digital sphere. Jan 28, 2010

VA Senate Majority Leader to Dem Candidate: You Will Use Web Ads
Prodding and funding from the state party caucus may have helped David Marsden reach swing voters and win a tight race for state senator this month. Jan 27, 2010

Air America Dies, Failing to Make Transition to Web
The left-wing radio and Internet media operation has struggled since its launch in 2004, and failed to make an impact online. Jan 21, 2010

Massachusetts Senate Election Could Inspire a More Digital GOP
Republican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video. Jan 19, 2010

Haiti Aid Group Scrambles to Launch Campaign, But Sees Big Results
Digital efforts help World Vision, Red Cross raise nearly $9 million in 48 hours. Jan 15, 2010

NJ Governor's Race Yielded Small Online Spends
ClickZ's online spending estimates for NJ candidates Christie and Corzine, including charts showing breakdown by media type. Jan 11, 2010

Lefty Political Sites Get Last Minute Healthcare Ad Money
Health Care for America Now aimed to gather petition signups this week through a splashy series of homepage takeovers on sites including Talking Points Memo and FireDogLake. Jan 6, 2010

Digital Politics: What Mattered in 2009
ClickZ's Politics and Advocacy looks back at the year in digital political campaigning, and asks consultants on the right and left what mattered in '09. Jan 4, 2010

ClickZ News Politics & Advocacy Archives

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