ClickZ News - Campaign '08

Since early in the primary season, ClickZ's Campaign '08 was the place for regular reports on the presidential campaigns' online ad efforts, in addition to what they did with e-mail, search, and more.

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Campaign '08 Ad Galleries and Downloads
Check out ClickZ's huge collection of 2008 presidential election display ads from John McCain 2008, Obama for America, and Party Committees. Download reports, too!

Google Grabbed Most of Obama's $16 Million in 2008
The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's. Jan 6, 2009

McCain and Obama Used Web to Persuade in Final Weeks
Women were a target of display ads in the last two months of the election season. Dec 1, 2008

McCain Camp Spent Fraction of Obama's Online Ad Budget
The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads. Nov 17, 2008

Over Long Campaign, Obama Videos Drew Nearly a Billion Views
Obama outpaced McCain in video uploads and views, says divinity Metrics. Nov 7, 2008

Obama's Online Ad Spend Approached $8 Million
The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive. Nov 6, 2008

Undecided: What Was Digital's Impact on the Election?
Speakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections. Nov 5, 2008

Web Ads Mattered More than Ever in '08 Election
The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its significance to political campaigns. Nov 4, 2008

Kerry PAC Asks for Google Ad Cash to Battle for Obama
The Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama. Oct 28, 2008

Al Franken Bears Brunt of Republican Web Attacks
The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate races. Oct 23, 2008

AARP Video Puts Individual Voters On The Ballot
Election-themed video is part of organization's Divided We Fail effort. Oct 23, 2008

ClickZ News Campaign '08 Archives

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