ClickZ News - UK & Europe

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EU Proposal Could Cripple Common Web Ad Practices
A proposed revision to EU privacy law could have a crippling effect on the online advertising industry. Nov 6, 2009

AOL, Yahoo, Microsoft Sales Get Good Grades in U.K.
A new report on media buyers' perception of media firms also gave Specific Media highest marks for overall experience. Nov 4, 2009

Yahoo Gets Brand Boost from Sony Ericsson Flash Mob Campaign
Sony Ericsson took over the Yahoo U.K. homepage today, in an attempt to create "the world's first online flash mob," but Yahoo may have gained a brand boost as a result. Oct 29, 2009

U.S. Consumers on U.K. Sites Are Untapped Market for Advertisers
Wealthy U.S. business users are flocking to U.K. news sites, representing a relatively untapped market for advertisers. Oct 21, 2009

In YouTube Deal, Channel 4 to Sell Ads in Its Own and Third Party Content
The deal opens up premium online video inventory which Channel 4 sales teams will package and sell direct to agencies and advertisers, sharing a portion of that revenue with YouTube. Oct 15, 2009

U.K. Online Ad Spend Exceeded T.V. in First Half, Says IAB
U.K. online ad spend has now overtaken TV, according to the Interactive Advertising Bureau's bi-annual ad spend study, released today, but some criticize the report's approach. Sep 30, 2009

Nielsen Wins U.K. Audience Measurement Contract, Beating Out Rivals
Publisher-backed measurement company taps Nielsen to help create its Audience Planning System. Sep 30, 2009

Mobile Gets Boost with Deals in Europe, Despite Economic Woes
Recent deals involving Publicis, Microsoft, and YOC are indicative of the momentum behind mobile advertising. Sep 25, 2009

Execs & Accounts UK & EU: iCrossing, ExactTarget, Future Publishing
iCrossing promotes Mayfield; ExactTarget launches in London; Bauer's Edwards finds Future. Sep 10, 2009

Dachis Group Buys U.K. Social Business Consultancy Headshift
The acquisition signals Dachis's intent to move well beyond the role of a traditional digital agency. Sep 2, 2009

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