Credit Where Credit is Due: Attributing Display Campaigns to Offline Conversions

Digitally-influenced offline sales will exceed $1.6 trillion by 2016, yet mastering multi-channel attribution to connect online behavior to offline behavior is still an ongoing challenge. Display advertising especially is one of the most popular methods in the industry, but without knowing how to effectively track the offline outcomes driven by online channels, many marketers have not been able to capitalize on the growth.

Join us and learn:

• Methods for reimagining display advertising with accurate attribution models
• How view-through attribution is redefined with offline actions
• The latest trends in technology that help measure and track inbound calls
• How to navigate the scope of the display attribution problem and how it directly affects your strategies

Moderator:
Jewells Chambers, Senior Conference Producer, ClickZ

Presenter(s):
Adarsh Nair, Senior Director, Product & Engineering, Marchex
James Libor, Marketing Technology Manager, Virgin Holidays
Samantha Sowinski, Associate Media Director, iCrossing