Make Mobile a Priority in 2014
Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why.
Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why.
Snippet of a conversation about what to do in the coming year:
“We are seeing an upswing of behavior on [insert-word-here] but these are still early days so we can look at implementing this next year.” Next thing you know agencies, communication specialists and [insert-word-here] gurus are activated on urgent notice to turn around a roll-out plan for [insert-word-here].
If you’ve been in the industry long enough you’ll find this a familiar situation that has repeated itself with the Internet, email marketing, search, social media and soon, content marketing, mobile and tablets.
Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014.
Why?
In a report from IDC in November 2013, APAC is projected to have the largest market share of smartphones in the world by the end of 2013 at 52.3 percent. The next closest is Europe with a projected market share of 18 percent by the end of 2013.
Facebook’s recent earnings results further confirm that mobile is not just a trend but the norm.
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Marin Software reports a 187 percent higher CTR (click-through rate) on mobile in Facebook and a lower CPC (cost per click) by up to 22 percent confirming that mobile users are clicking on advertising content.
What are smartphone users in China, Hong Kong, Indonesia, Korea, Malaysia, Singapore, and Taiwan doing on their devices? Here are some quick takeaways from Our Mobile Planet.
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The numbers and behaviors above show that mobile is becoming entrenched in Asian markets making 2014 a good year to start making mobile learning a priority.
So why not start to find out what your customers are looking for on their devices and what influences their decision to buy or not to buy from you?