Smartphones to Outnumber Feature Phones in U.S. by 2011

Growth in sophisticated handsets presents growing opportunity for advertisers.

As sophisticated mobile devices such as the iPhone continue to proliferate, Nielsen estimates “smartphones” will overtake “feature phones” by the end of next year, presenting marketers with a growing opportunity in the mobile space.

Although just 21 percent of U.S. wireless subscribers were using smartphones in Q4 2009, the measurement firm predicts the rate of adoption of such devices to quicken considerably in 2010, eventually surpassing feature phones in the third quarter of 2011.

In recognition of the growing audience and potential in the mobile marketing space, major companies have been snapping up assets in the space for the past six months. Google agreed to acquire mobile ad network AdMob in November, which was followed shorty after by Apple’s acquisition of Quattro Wireless.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource