Web Grows as a Source for Political Info
Close to one in four Americans head to the Internet regularly for presidential campaign news.
Close to one in four Americans head to the Internet regularly for presidential campaign news.
The percentage of Americans who regularly go online for news about the presidential campaign has increased from 13 percent in 2004 to 24 percent for the 2008 elections. “Internet’s Broader Role in Campaign 2008” released by Pew Research Center for the People & the Press and Pew Internet & American Life Project looks at the increased usage of social networking sites and online videos for topical election news.
Forty-two percent of young adults ages 18 to 29 use the Web as a primary source, up from 20 percent in 2004. As a whole, nearly one in four American adults regularly learn about campaign information from the Internet, up from 9 percent during the 2000 presidential campaign.
People get campaign news from many sources. MSNBC leads the pack; 26 percent of the respondents say they go there. MSNBC is followed by CNN (23 percent) and Yahoo News (22 percent). The survey identifies sources it categorizes as long-tail sites such as the Drudge Report (3 percent); MySpace (3 percent); and YouTube (2 percent).
Younger audiences cast a wider net to find relevant news. When asked which Web sites they head to for campaign news, 41 percent of 18 to 49 year olds listed more than one Web site, compared to 24 percent of people 30 and over. Younger audiences look at more than long-tail news sites; 61 percent of 18 to 29 year olds get campaign news from at least one of the three top sites (MSNBC, CNN, and Yahoo News) versus 46 percent over 30 years of age.
The data are part of a quadrennial survey conducted by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project on campaign news and political communication. The survey was conducted in December 2007 among 1,430 adults.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View article