NBC Universal Looking for a Few Integrated Brands

NBCU Digital Studio seeks brands for "unprecedented connection" with new Web programs.

NBC Universal Digital Studio is shopping around its new original Web productions to brands that want to be part of an “unprecedented connection” between creators and advertisers.

First publicized in April,the effort aims to involve sponsors with program creation at the very early stages.

New shows are being developed in partnership with 60Frames Entertainment, a video entertainment company created by United Talent Artists and Web-based TV ad peddler Spot Runner.

Acura, Intel, Microsoft and UPS were advertisers for some of the shows created when the practice was first discussed in April. No potential brands were mentioned in the latest announcement.

According to NBC Universal, the new batch of shows includes productions by some big-name writers and producers, including Scott Z. Burns (“Bourne Ultimatum”), Tom Fontana (“OZ” and “Homicide”) and John August (“Charlie and the Chocolate Factory”).

The studio noted that production will not begin until advertisers attached. The plan is to distribute the productions across Web, video-on-demand and mobile outlets owned by NBC Universal and others.

NBC Universal Digital Studio VP Cameron Death, in a statement, said the first group of programs will serve as a way for creative types to “marry their ability to tell great stories” with the thirst among advertisers to be integrated in unique ways with professionally-made digital content.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource