IAR Bits and Bytes for February 2, 2004

Budweiser beats out competitors in online poll; two e-mail firms team up; and DoubleClick kicks off a coding competition.

Budweiser Sweeps AOL Super Bowl Poll

Anheuser Busch’s Budweiser brand was the big winner in the Super Bowl adverting popularity contest, found an AOL poll designed to drive viewers to its site.

Over 1.6 million votes were cast on the AOL service and at AOL.com. “Donkey,” a spot featuring a donkey’s aspirations to join the Budweiser Clydesdales, came in on top with 11 percent of the vote. It was followed by a Bud Light ad, “Sleigh Ride,” which came in 10,000 votes behind. “Dogs Fetching,” “Chimpanzee,” “Referee” and “Spa Treatment” garnered the next four spots.

Last year, AOL’s similar Super Bowl ad showcase named the Pepsi Twist ad featuring the Osbournes as the winner.

NetCreations, Return Path Partner

E-mail list firm NetCreations and deliverability company Return Path struck a wide-ranging partnership to use one another’s services.

Under the terms of the agreement, NetCreations will integrate Return Path’s email change of address (ECOA) form into certain of its clients’ opt-in forms. This will bring in new revenue for NetCreations and its clients, and help Return Path keep its ECOA database up to date.

In addition, NetCreations will build, manage, and broker a double-opt-in list for Return Path and become a client of the company’s Assurance Systems deliverability offerings.

DoubleClick Challenges Coders

Online ad technology firm DoubleClick challenged students from Columbia and New York Universities to out-code its software engineers.

For the last two years, DoubleClick has run an internal employee coding contest. Now, it’s opened the competition to the students. Participants will be asked to solve complex algorithmic problems during two rounds of competitions, and may use Java, C++, C# or VB.Net. TopCoder is administering the contest.

“TopCoder’s contest platform is a perfect vehicle for DoubleClick to showcase the technical strength of our development staff, as well as promote the technology leadership of the company throughout college campuses,” said Mok Choe, DoubleClick’s chief information officer.

No doubt the contest is also aimed at helping DoubleClick recruit suitable employees from among the ranks of the student programmers.

The top prize for the student winner is $5,000 in cash. The employee champion will win a 32-inch plasma TV.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource