Advertising Placements by Industry and Top Sponsored Links, January 2006
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, December 2006 and January 2007 | |||
---|---|---|---|
Industry | Total Impressions, January 2007 (M) |
Total Impressions, December 2006 (M) |
Change From Previous Month (%) |
Automotive | 5,513.4 | 7,251.2 | -23.97 |
Business-to-business | 7,795.7 | 5,190.5 | 50.19 |
Consumer goods | 7,875.3 | 10,257.7 | -23.23 |
Entertainment | 9,352.4 | 13,422.7 | -30.32 |
Financial services | 71,753.9 | 76,014.7 | -5.61 |
Hardware and electronics | 5,073.4 | 8,087.9 | -37.27 |
Health | 7,193.0 | 5,460.8 | 31.72 |
Public services | 27,244.9 | 14,625.1 | 86.29 |
Retail goods and services | 50,832.8 | 56,234.3 | -9.61 |
Software | 9,731.4 | 4,012.6 | 142.52 |
Telecommunications | 23,213.6 | 34,864.2 | -33.42 |
Travel | 7,887.5 | 7,259.2 | 8.66 |
Web media | 66,802.1 | 54,290.4 | 23.05 |
Source: Nielsen//NetRatings, 2007 |
Advertising Breakdown by Ad Unit Types, January 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
Automotive | 2,300.9 | 438.6 | 483.1 | 1,291.7 | 999.1 |
Business to business | 737.7 | 127.6 | 2,583.5 | 1,883.5 | 2,463.4 |
Consumer goods | 2,241.1 | 298.1 | 3,230.6 | 1,519.6 | 585.9 |
Entertainment | 4,991.5 | 419.7 | 791.6 | 2,318.9 | 830.8 |
Financial services | 12,343.4 | 341.9 | 3,241.2 | 15,844.0 | 39,983.4 |
Hardware and electronics | 2,849.1 | 142.7 | 386.9 | 927.3 | 767.4 |
Health | 2,928.3 | 202.3 | 1,468.5 | 2,416.1 | 177.8 |
Public services | 3,700.7 | 87.5 | 1,365.3 | 3,885.2 | 18,206.2 |
Retail goods and services | 8,711.3 | 372.1 | 14,234.5 | 11,112.5 | 16,402.4 |
Software | 4,122.8 | 92.8 | 1,703.4 | 3,010.5 | 801.9 |
Telecommunications | 12,807.9 | 808.4 | 1,077.6 | 3,336.3 | 5,183.4 |
Travel | 2,899.0 | 84.9 | 2,108.5 | 1,938.5 | 856.6 |
Web media | 9,623.1 | 80.3 | 18,078.8 | 14,642.1 | 24,377.8 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Sponsored Link Impressions, January 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, January 2007 (M) | Sponsored Link Impressions, December 2006 (M) | Change From Previous Month (%) |
eBay | 4,630.8 | 3,871.3 | 19.62 |
1,479.7 | 263.5 | 461.62 | |
QuinStreet | 1,134.7 | 137.5 | 725.16 |
John Wiley & Sons Inc. | 738.0 | 598.7 | 23.27 |
Amazon.com | 609.7 | 623.0 | -2.14 |
Experian | 594.6 | N/A | N/A |
Singlesnet.com | 529.2 | 64.4 | 722.21 |
NexTag Inc.com | 465.5 | 579.4 | -19.65 |
Shopzilla Inc. | 435.3 | 394.5 | 10.36 |
BizRate | 398.3 | 407.7 | -2.31 |
Yahoo | 386.9 | 303.7 | 27.39 |
Pickamortgage.com | 371.0 | 194.2 | 91.01 |
CampusPoint Corp. | 361.0 | 69.5 | 419.68 |
Soulmate Calculator | 356.3 | 302.6 | 17.74 |
InterActiveCorp | 348.4 | 263.0 | 32.50 |
Vonage Holdings Corp. | 332.5 | 408.5 | -18.60 |
Target | 282.4 | 372.9 | -24.28 |
True | 273.9 | 88.4 | 209.78 |
Mattel Inc. | 271.8 | 8.7 | 3,019.88 |
Smarter.com | 266.0 | 209.4 | 27.03 |
Know Much | 257.7 | 127.5 | 102.16 |
Waterfront Media Inc. | 251.8 | 37.4 | 573.51 |
Terra Lycos SA | 244.1 | N/A | N/A |
Shop.com | 230.8 | 203.2 | 13.60 |
Info Limited | 220.3 | 133.3 | 65.23 |
Source: Nielsen//NetRatings, 2007 |
Top 25 Companies by Top Three Search Terms, January 2006 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
eBay | ebay | happy new year posters | new year graphics |
http://www.rte.ie | map | gmail | |
QuinStreet | quizzes | bible college search | how to apply false eyelashes |
John Wiley & Sons Inc. | cliff notes | othello summary | christian bus tours |
Amazon.com | aries 2007 | chetes | oxo garlic slicer |
Experian | free credit report | oxo garlic slicer | dell 3115cn mfp color laser printer |
Singlesnet.com | personals | singlesnet.com | chatrooms |
NexTag Inc.com | ipod | shine silver | wholesale velvet jewelry boxes |
Shopzilla Inc. | new year graphics | street rod parts | nintendo ds lite |
BizRate | new year graphics | prom dresses | optima batteries |
Yahoo | monster.com | yahoo messenger | ups |
Pickamortgage.com | prestamos para una farm | mortgageyes.com | residential mortgage product |
CampusPoint Corp. | jobs in seattle | job listings | monstertrek |
Soulmate Calculator | horoscopes | poems | love quotes |
InterActiveCorp | airline tickets | expedia | travel |
Vonage Holdings Corp. | verizon | verizon dsl | wireless internet |
Target | sweet potato pie recipes | oxo garlic slicer | nylon nylon |
True | chat | chat rooms | match.com |
Mattel Inc. | nelly | doll | americangirl.com |
Smarter.com | beth moore bible studies | caring for poinsettias | pinewood derby cars |
Know Much | www.nbcpassions.com | www.wwe | passion-treasure.com |
Waterfront Media Inc. | baby names | exercises to lose weight in upper body | diets |
Terra Lycos SA | free email | free email | |
Shop.com | happy new year posters | britney spears | guerne |
Info Limited | become a car dealer in texas | broadway discount tickets | printer fuses |
Source: Nielsen//NetRatings, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, December 2006
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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