Execs & Accounts: Adconion, Sapient, BlueKai

Hires at Adconion, Sapient and BlueKai; account wins for BrightWave and Response Mine Interactive

Global ad network Adconion has announced hires in North America to bolster its video network, Adconion.TV.Cliff Paulson has been named VP North America video and will oversee management of the company’s major video advertising accounts as well as cultivating agency and brand relationships. In addition, the firm added new sales staff: Michelle Perno was named sales manager for the Chicago office and both Kathleen Alix and Kelly de Castro have joined the New York office as account managers.

Sapient Interactive has announced three hires to its Boston headquarters. Joining the firm are Eric Healy as VP marketing services; Matt Lindley as director of brand experience and innovation; and Barry Fiske as creative director. The three will be charged with expanding the firm’s marketing relationships with existing clients, growing agency-of-record business and furthering its brand strategy and creative services.

Online ad targeting data exchange BlueKai has appointed John Sedlak as SVP of global sales, a newly created position based in New York City. Sedlak, who joins from Vibrant Media, will be responsible for driving global sales strategy for BlueKai’s agencies and marketers business.

RaceTrac Petroleum has selected BrightWave Marketing as its e-mail marketing and social media agency. RaceTrac operates over 525 retail gasoline convenience stores in 12 southeastern states.

4inkjets.com has appointed Atlanta digital agency Response Mine Interactive as its SEM agency of record. In addition to the discount printer ink retailer, RMI has experience working with other printer ink clients.

Calvin Klein and COTY are launching a social media campaign and microsite for their latest mens’ fragrance, CKFree. Created and executed by digital agency Wiredset, the campaign will feature an interactive Google Maps mash-up, and a dedicated Twitter channel.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource