Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?
"Mayor Mike" is suddenly all about checking in.
"Mayor Mike" is suddenly all about checking in.
It’s a long way from New York City’s next mayoral election in 2013, but Mayor Mike Bloomberg’s recent nods and winks towards Foursquare users sure looks like a good way to easily build “cool” equity with young voters. Foursquare and Bloomberg said today that users of the geo-social platform can now “follow” the mayor.
“Mayor Mike,” as he likes to be called, checked into City Hall yesterday for the 61st time and announced on Twitter that he was the Foursquare mayor of that location. Bloomberg on April 14 participated in “Foursquare Day,” along with the mayors of 13 other U.S. municipalities. The three-term mayor even stopped by Foursquare’s New York offices the day before and chatted with CEO Dennis Crowley for roughly 40 minutes.
Whether Bloomberg runs for office again or not, his newfound interest in location-based communications underscores how the political sector appears to be awakening to the medium.
For instance, Florida’s Charlie Crist, then a U.S. Senate hopeful, and Texas Governor Rick Perry tested Foursquare competitor Gowalla as a campaign tool last year. Perry won reelection and has since collected 32 Gowalla stamps on the geo-social app. Crist lost his bid, but it wasn’t because his team failed to innovate. It used Gowalla’s custom stamp during rallies, fundraisers, town hall meetings, or other campaign trail events.
In addition, Republican digital shop Engage last year began offering politicians its Multiply product. While not exactly a check-in service, it borrows from mobile-centric loyalty programs to build community and inspire activism for door-to-door canvassing, fundraising events, get-out-the-vote efforts, and other key activities driving political campaigns. Its tools let campaigns attach a system for awarding prize points and badges to their sites, and connect with Facebook’s social graph to encourage sharing among supporters’ social networks.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleThis week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...
View articleTwitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit ...
View articleThe social media giant’s new feature will deliver location-based content for businesses. Read More...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleEarlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleThe department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Read More...
View article