Cyber Monday Spending Up 16 Percent in 2010

Monday represented the heaviest day of U.S. online spending in history, according to comScore.

Online spending in the U.S. reached $1.028 billion this Cyber Monday, growing 16 percent over the same day last year and representing the heaviest U.S. online shopping day on record, according to data from comScore.

As well as spending more overall, consumers also spent more per purchase, with an average transaction value of over $60 dollars, up 10 percent versus the same day in 2009. Dollars per buyer, meanwhile, rose by 12 percent.

For the holiday season-to-date, a total of $13.55 billion has been spent online, the measurement firm said, marking a 13 percent increase versus the corresponding days last year.

 

cybermonday

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource